Buffalo Wild Wings

It’s “Game On” for Buffalo Wild Wings New Brand Architecture, Says CMO

“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.” It’s our ability to make sure that when folks come in […]

How Arby’s Uses Social Listening to Understand (and Delight) Its Audience

Ad, Advertising, Arbys, B2C, Buffalo Wild Wings, Cases & Causes, fast food, Josh Martin, Marketing, Sandwiches, SEO BLOG, Social Media, Social media marketing, twitter, We've Got The Meats / Good To SEO

How Arby’s Uses Social Listening to Understand (and Delight) Its Audience To Josh Martin, social listening is as much an art as it is a science, equal parts data and gut instinct. The senior director of social media for Arby’s uses social listening techniques to monitor how the brand’s highly inventive posts are received—and translates

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