It’s estimated that by 2021 27% of internet users in the U.S. will be using ad blockers — which means that about one quarter of all ads won’t reach their target. Because of ad blockers, the loss of ad revenue is projected to increase from about $3.89 billion in 2016 to $12.12 billion by 2020 in the […]
22 Companies Dominating the World with Content Marketing Read More »
By Steven Macdonald Running your own business is one of the most rewarding and also stressful and time-consuming jobs you could ever do. Especially when you’re first starting out and growing your business, there is never enough time to get everything done. You need to figure out very quickly how to be productive. The trouble
25 Amazing Productivity Tools for Small Businesses Read More »
The shuttering of the Google+ social media platform on April 2nd got me thinking. If you’re a marketer:How do you convince your social media followers to join your addressable audience? Your problem:These participants have a relationship with the social media platform, not your business. Further,Social media entities keep members returning to their sites through the
How To Encourage Social Media Followers To Join Your Audience Read More »
89% of marketers use social media but 51% don’t have a social media strategy in place. Further, 19% of marketers don’t know if their social media activity is effective. Surprised? I’m not. Without a map and a destination, anywhere you arrive is good enough. State of Social Report / 2019, buffer.com Instead get your social
Social Media Goals You Need To Win: How To Create A One Page Social Media Strategy Read More »
Do you know how your blog compares to the best-in-class blogs? Not sure? Don’t worry–Orbit Media Studio’s 2018 Blogging Survey provides the information to determine how your blog measures up against the top performing blogs. More importantly, it reveals that blog post quality and blog post frequency have emerged as the drivers of improved results.
2018 Blogging Research: How Does Your Blog Compare To The Best Read More »
As the third largest website globally behind Google and YouTube, Facebook commands audience eyeballs, time and engagement. Regardless of company size or marketing budget, you need Facebook for your marketing due to its sheer size as a media entity. Table of Contents Let’s accept that Facebook’s recent negative press regarding sharing its users’ personal
Facebook Engagement Research: How 43 Million Posts Will Make You Rethink Your Strategy Read More »
Worried that your social media distribution won’t achieve your content marketing goals? Yes–BuzzSumo’s 2018 research found that, on average, articles attract a measly 4 social media shares, down 50% from in 2015. But don’t lose sleep over selecting the best social media distribution channels because we’ve got you covered! While social media distribution requires people,
How To Choose The Best Social Media Distribution Channels Read More »
You’re finally writing consistent content for your blog, which you’re sure will send leads pouring into your funnel—though, in reality, it seems like your Aunt Wanda is the only one reading your business blog. What are you doing wrong with your content?? The fact is, writing good content is just one component of a solid
4 Ways Marketing Automation Can Increase Productivity Marketing automation is essential for companies of all sizes. Polls have shown that 51% of companies depend on marketing automation tools to better reach their customers. When used properly, these tools can bolster the production of your marketing team by 900% or more. Here are some ways that
4 Ways Marketing Automation Can Increase Productivity Read More »
10 Marketing Tactics To Improve Your Facebook Engagement YIKES! Facebook engagement has lost 20+% since January 2107! BuzzSumo data analysis by Steve Rayson confirms what you’ve been experiencing: Lower organic Facebook engagement. Facebook engagement has been a key driver of the company’s revenues and valuation since it went public in 2012. It’s taken Facebook almost
What To Do When Facebook Engagement Declines [Research] Read More »
