building trust with customers

B2P (Business-to-People) marketing is a relatively new concept as opposed to more well-known B2C and B2B varieties. B2C marketing targets specific demographics (e.g., 20 to 30 year-old males who are keen on sports or 18-25-year-old women with particular tastes), singling out groups that are the most likely to buy a product or a service and […]