Burrus Research

Artificial Intelligence: Disruption or Opportunity?

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Artificial intelligence (AI), one of twenty core technologies I identified back in 1983 as the drivers of exponential economic value creation, has worked its way into our lives. From Amazon’s Alexa and Facebook’s M to Google’s Now and Apple’s Siri, AI is always growing — so keeping a closer eye on future developments, amazing opportunities, […]

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5 Sales Strategies Not Found in How-to Books

2019, Anticipate, anticipatory leader, Anticipatory Organization, anticipatory sales, Burrus, Burrus Research, customer needs, Daniel Burrus, future, Golden Rule, Hard Trends, needs, presolve, Progress, sale, Sales, Sales Management, sales technology, Selling, Solutions, Technology, Tips, trends, trust, wants /

As a salesperson, you’re trained to ask customers what they want in terms of your product offerings. That’s wise advice but it’s incomplete. If you only ask customers what they want and then give it to them, you’re missing the biggest opportunity that has ever come in front of you – the chance to sell

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