Business

How To Write Landing Page Copy That Converts

A landing page is a gateway that marks the difference between your online business’s profitability and well… non-profitability. It’s where your audience lands when they’ve clicked on a link from social media or your web advertisement. A potential lead clicks on your link because they think they’re interested – but it’s your landing page that

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How To Skyrocket Lead Capture Form Conversions (5 Tips)

When you start a business, you put a lot of thought into your conversion strategy and how you’ll garner enough customers to build ROI. But have you put the same effort into creating optimized lead capture forms? Too many marketers overlook the importance of a well-designed contact form and how it affects their conversions. A

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How to Improve Your Average Customer Lifetime Value

If you’re like many small business owners and marketers, you want to improve your customer lifetime value. Understanding the amount of money a consumer will spend on your website over time can help you make smarter marketing decisions and improve brand loyalty. You’ll have plenty of opportunities to extend your customer lifetime value (CLV) using

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