business analytics

Dynamic pricing virtuoso Sezin Aksoy takes on sports with real-time data influences

#STTWDD19, #theCube, #WIT, #womenintech, AXS, AXS Group LLC, AXS ticketing, Big Data, business analytics, Cube Event Coverage, data strategy and analytics, dynamic pricing, dynamic pricing in professional sports, event sales, global data strategy and analytics, Homepage Cube Videos, mobile ticketing, News, People, revenue management, Sezin Aksoy, Sports Tech Tokyo World Demo Day, Technology NEWS, ticket sales platform, women in tech, women in technology /

Buy a ticket. Attend the event. Have fun. It seems a simple process. But today’s ticket agents are doing more than selling admissions to sports games or concerts. Thanks to new data technologies, customers are tracked from the minute they first visit a sales site through to when they leave the venue after the event. This […]

Dynamic pricing virtuoso Sezin Aksoy takes on sports with real-time data influences Read More »

How to Use Predictive Analytics for Better Marketing Performance

AI, algorithms, Artificial Intelligence, Automated Segmentation, Big Data, business analytics, CAC, churn rate, Cluster Models, Collaborative Filtering, customer acquisition cost, customer lifetime value, data analytics, data mining, Descriptive Analytics, Digital Marketing Analytics, Google Analytics, Identification Models, Lead Scoring, lead segmentation, Lifetime Value Prediction, machine learning, marketing campaign, metrics, Predictive Analytics, Predictive Scoring, Prescriptive Analytics, product fit, Propensity Models, ROI, SEO BLOG /

With the rise of technology like Big Data, AI, and data analytics, marketing has been on a constant path of change. These days, marketing campaigns can use various measured activities to plan campaigns, and one of these tactics is using predictive analytics for better marketing performance, higher ROI and, ultimately, faster success. In this article,

How to Use Predictive Analytics for Better Marketing Performance Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com