Business Books

Hacking Marketing Teaches How Adopting the Right Software Can Grow Your Customer Base

Business Books, Marketing Books /

To say marketing has changed in the last few years is an understatement. Software drives not only marketing innovation but business innovation as well.   There are plenty of books and articles that offer an overview of the rise of software in business operations. But few authors have done as great a job at explaining […]

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Melinda Emerson’s New Book “Fix Your Business” Offers a 90-Day Plan to Remove Chaos

Business Books, SEO BLOG, Startup Books /

Back in 2010, Melinda Emerson launched her book How to Become Your Own Boss. Since that time, Emerson has energized small business owners everywhere with her workshops, webinars and SmallBizChat format on Twitter. Emerson is back with her second book, Fix Your Business: A 90 Day Plan to Get Back Your Life and Remove Chaos

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Connect Looks at How Businesses Large and Small Manage Customer Experience

Business Books, Marketing Books, SEO BLOG /

Customer experience management has emerged as one of the biggest trends for 2018, as businesses realize their path to profitability must include a savvy customer experience strategy. One book that neatly summarizes this realization is Connect: How to Use Data and Experience Marketing to Create Lifestyle Customers by Lars Birkholm Peterson, Ron Person and Christopher Nash.

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‘Transform’ Shows How to Use Digital Technology to Boost Customer Experience – Small Business Trends

Business Books, SEO BLOG, Technology Books /

It’s one thing to launch a business, but a different issue to change how a business operates to fit a major shift in the marketplace.  That “but” is at the heart of success or failure of a business.  Businesses recognize that they are in a customer-centric environment. But what should an operation that is customer-centric

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To Grow Your Business, You Must Think Big, Act Bigger – Small Business Trends

Business Books, SEO BLOG, Startup Books /

People celebrate the start of a business, and certainly celebrate the years a business has been operating. But apart from all this celebrating, there is a lot of hard work necessary to grow a business effectively? Jeffrey Hayzlett knows this first hand, and certainly offers terrific insights in his book with Jim Eber: Think Big, Act

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Corporate Superpower: Turn Workplace Culture into a Superpower

Business Books, Management Books, SEO BLOG /

Usefulness Content Freshness Tired of not seeing the connection between workplace culture and profits? Written by a 25-year experienced international management consultant, “Corporate Superpower: Cultivating a Winning Culture for Your Business” is the book for you. This book breaks down “workplace culture” into a simple framework that helps you understand how the pieces of your

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Don’t Make These 4 Mistakes When Writing Your First Book

Business Books, SEO BLOG /

For many debut authors, publishing their first book is an overwhelming experience. In deciding to release a book, authors are suddenly confronted with a host of choices they need to make, especially around how to publish. Do they need to find an agent? Should they just get the book out quickly through self-publishing? Should they

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Strength in Numbers is a Guide for the Actuary Student Who Wants to Build a $100,000 Business – Small Business Trends

Business Books, Economics Books, SEO BLOG /

Usefulness Content Freshness While many people have never heard of the term “actuary”, you have felt their impact. These high-earning, low-profile professionals help banks, insurance identify and manage complex risk. In “Strength in Numbers: An In-Depth Look at for Math Enthusiasts Actuarial Science”, struggling actuarial student turned mentor shares guidance on how to jump into

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Looking to Fund Your Business? Read The Growth Dilemma For Intuitive Insights – Small Business Trends

Business Books, SEO BLOG, Startup Books /

Usefulness Content Freshness “The Growth Dilemma” offers new way to look at how to get funding and capital to grow your business. Discover your risk tolerance, put your goals in perspective and find the right type of funding to grow your business. The stories we tell ourselves can often limit our success. What story are

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