Business Books

Trying to Reach Customers? Don’t Forget Meconomics 101

Usefulness Content Freshness In a world filled with strong competition in almost every industry and for almost every product or service, businesses that establish an emotional connection with their customers will have a competitive advantage. Successful companie know this and use emotional connections to drive customer […]

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Why Self-Publishing Is A Terrible Idea (Here’s What You Should Do Instead)

James Altucher thinks that working with a traditional publisher is an awful idea. In his own wildly successful self-published books, Altucher talks about all the benefits that come from self-publishing–more control, bigger profits, and freedom from outdated corporate thinking. As he sees it, mainstream publishing houses expect you to promote your own book and then

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Manage. Lead. Transform. Your Way to Maximized Productivity

Usefulness Content Freshness “Manage. Lead. Transform: A Project Manager’s Guide to Reducing Project Timelines by 50% or More” is a guide to improving your project success, whether you are a project manager, C-suite executive, or frontline employee. The book introduces readers to a highly insightful three-level

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