Marketing is the “SKILLS” practiced by the group of individuals or by an organization. These skills are used to sell the products or services to the people out in the market along with the study and coordination of exchange relationships. Today, the most challenging situation for marketers is to deal with the diverse number, taste, […]
Home Growth How to Step Away from Your Business so It Grows on Its Own Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! What would happen to your business if you took a vacation? You don’t really have a successful
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LoggaWiggler / Pixabay We live in an age where technology plays a central role in every aspect of our lives; even in the work that we do. This has led to several trends within the workplace such as IoT and BYOD. But, despite the evolution in technology and the simplification of tasks, there still seems
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StockSnap / Pixabay Like any other business, running an e-commerce store requires operators to ensure that they have what it takes to turn in a profit. For some operators, this has been very easy. However, for others, finding the right tools and tricks for e-commerce success has been more of a dream than reality. No
Is Your E-Commerce Business Using the Right Technology? Read More »
Including green practices in their marketing campaigns can give businesses many advantages. From attracting new customer segments to developing competitive advantage, they can experience multiple benefits. The proper implementation of any green marketing initiative depends primarily on the plans that businesses create and the tools and processes they use. While some green marketing initiatives are
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Alexas_Fotos / Pixabay Keeping employees motivated is crucial to maintaining or improving productivity which has direct benefits to your business. Employee satisfaction is necessary for optimal productivity, and there are several things you can do without splurging to keep your employees happy. Most businesses assume that motivating employees is an expensive and time-consuming process, and
How do You Keep Employees Motivated in a Small Business? Read More »
congerdesign / Pixabay Packaging serves not only a functional role but also a promotional one. It is used to keep the product safe from damage and as a tool for advertisement. In an attempt to make it both protective and attractive, companies spend tons of money on packaging materials. Some of the things that you
As we get older, we grow out of many things: tricycles, swing sets, sandboxes, and even Legos. We expect it to happen because it makes sense. What doesn’t make sense is when a company thinks it’s outgrown the value of thought leadership. Not only can well-positioned thought leadership, fostered by strategic content marketing, expand any
No, Your Brand Isn’t Too Big for Thought Leadership Read More »
To say I’m a huge fan of digital marketing titan Jay Baer would be an understatement bordering on criminally remiss. Not a week goes by that I don’t feast my ears on the delicious audio awesomeness that is the Social Pros Podcast. On episode 266 of Social Pros (one of the better ones, which is
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