By Alex M H Smith Generally speaking, what’s bad for our competitors is good for us. Any slip by them—any scandal, piece of mismanagement, or boardroom turmoil—we’ll tend to welcome with glee, seeing it as an opportunity to take a few slivers of precious market share from them before the dust settles. All sounds pretty […]
The Benefits of Helping Your Business Competition—Yes, Really Read More »
We’ve all seen one of those ads that just hits the ground running and before you know it, it’s “gone viral”. It almost doesn’t even matter what the subject is; all sorts of people outside the brand’s demographic will watch it, like it and share it – because a great ad is a great ad.
The A-to-Z of Viral Marketing (+ Infographic) Read More »
Great examples of successful virtual teams exist across industries and working styles. They come in all shapes and sizes, they consist of a multitude of skill sets, and they face unique challenges. But to help you solidify how such different people can come together to form effective virtual teams, we explore five examples of virtual
5 Successful Virtual Teams & Why They Work Read More »
If you’re in the throes of building a company, you are likely not even thinking about what comes next. But now is also the time to start planning the long-term strategy for your exit. To one day pull off a successful—and profitable—business exit, there are four important steps. 1. Start planning early Do you remember
4 Business Exit Steps All Business Owners Should Take—Even Those Just Starting Out Read More »
Your most valuable business asset may not be the raw materials, cash reserves, or even the technology found within your company. It’s the knowledge of the people on your team. Yet, a good number of executives overlook the value of this collective knowledge, commonly called Intellectual Capital. Case in point: Several years ago, I attended
Monetizing Intellectual Capital Read More »
When Siyata Mobile was seeking greater access to capital to support its growth plans, the wireless provider turned to an international solution. The company engineered a reverse takeover transaction that allowed it to move ownership of the business from Israel to Canada. Siyata’s valuation increased more than fivefold within the company’s first 27 months on
What to Consider When You’re Considering Moving Your Business Read More »
One of the most common questions entrepreneurs have relates to brand development. What does it mean and how much work do you need to do to develop it? Some business owners feel like they just need to develop a product or a logo and it will all magically fall into place. In a perfect world,
Do You Need a Brand to Start a Business? Read More »
Top sales performers are those who achieve or exceed their targeted sales goals. With everything a value-added reseller has going on between juggling their clients and looking for new prospects, it can be difficult to hit sales targets every single month. Why is it that resellers fall short of their goals some months? On closer
How to Set and Achieve Monthly Sales Targets Read More »
Big data analytics plays a significant role in organizational efficiency. The benefits that come with big data strategies have allowed companies to gain a competitive advantage over their rivals — generally by virtue of increased awareness which an organization and its workforce gains by using analytics as the basis for decision making. Here is how
Organizational Gains From a Technology Driven Big Data Strategy Read More »
In this era of millennial marketing, social marketing, and influencer outreach, there are simply thousands of strategies your business can use to get where you need to go. Fortunately, we don’t have to think up these strategies on our own, but can look over the shoulders of businesses who have succeeded in paving the way
4 Strategies for Business Success (and One Company Getting It Right) Read More »
