Having an online presence is essential for any modern business. Over 75 percent of consumers claim to do online research about a business before making a purchase or visiting their physical location. The first thing most consumers will look at when trying to get an idea of what a business does is their website. Ideally, […]
4 Essential Elements Your Business Website Needs Read More »
As more and more information appears in search results—from snippets that answer searchers’ questions to maps and how-to videos—it may seem as if the humble business website is just an afterthought. When prospective customers can get directions to your store from opening a map, click to call your business directly from search results, or see
“Build it and they will come!” We see this (and other pithy advice) work all the time in Hollywood, but unfortunately not so much in the real world of sales or entrepreneurship – especially when it comes to business websites. I often coach start-ups and entrepreneurs who have fallen for the logic of Hollywood, and
It’s the Community, Not Your Website, That’s Important Read More »
By Zachary Paruch The internet is filled with anonymity, as anyone can start a website and post content or sell things. New websites and online stores pop up every single day, but there is no one that can verify their legitimacy or their claims. Trust is a scarce—but extremely valuable—commodity. Your favorite brands are just that
5 Foolproof Ways to Build Customer Trust in Your Website Read More »
