Business

Why aren’t brands using Google’s augmented reality wrapper?

I’m baffled by why so few brands seem to be using Google’s new AR wrapper. It’s a landmark product that allows both Apple (.usdz) and Android (.glb) augmented reality models to be inserted into a website via a single line of code. My team is using it for clients as we speak. But we feel […]

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Why Social Media Feedback Needs for Your Business — And What It’s Worth

Facebook created Pages in 2009 with the idea of facilitating communication between businesses and their clients. That was five years ago. In that short time, social media has moved from a fringe idea in the business world to what nearly amounts to a virtual must-have. Can your business get by without a Facebook account or

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Xbox rolls over Nintendo to lead a sleepy August for gaming industry TV spend

The summer slump for gaming brands continued in August, with the industry’s estimated total spend coming in around $3.6 million, down from July’s $6.2 million. Xbox surpassed longtime frontrunner Nintendo to claim 30.7% of the industry outlay, followed by Rockstar Games with 28.8%. GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution

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Women in the Computer Industry Share Insights at the Grace Hopper Celebration

You’re going to learn so much and make so many connections at The Grace Hopper Celebration (GHC), scheduled to take place October 1–4, 2019 at the Orange County Convention Center. Registration is now closed so it’s a good thing that you’ve already bought tickets for the event. You can focus on what matters, which is

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What is SEO? A Quick Guide to Search Engine Optimization

True or false: without search engine optimization (SEO), your webpage will be sucked to the very back of Google’s rankings, never to be seen again. Um… false? Search engine optimization isn’t the sole factor governing the productivity of your site, but it does play a huge role in determining how easy it is to find.

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Should Your Business Be Doing SEO In-House vs. Outsourcing?

Attracting organic traffic to your website is valuable, but generating visits from your target customers will always come at a cost. Whether you’re doing SEO in-house or outsourcing, you’ll spend a significant amount of time, money, or a combination of both to get the high-converting traffic you seek. As a marketing manager or small business

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How Search Engines View Your Website

Visitors often see your website almost as a piece of graphic art. They notice the color scheme, the layout, the pictures, and the videos. As humans, we like things that look pretty—computers, not so much. To a search engine, your website looks like words, words, and more words—all surrounded by semi-comprehensible formatting directions.When Google, Bing,

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5 Real-World Applications of How Brands are Using Big Data Analytics

Big Data Analytics and data science are everywhere we see in the modern technology industry and even our daily lives. Data analytics and artificial intelligence are pretty closely knit together. Modern-day data analytics companies make it possible for us to leverage the power of analytics and make lives easier through automation. Companies are innovating in

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