What is a brand? A brand is not just a logo and text. It is not just running paid ads all over about your company or product. A brand is about the story you tell to all. It actually consists of expectations, memories, stories, and relationships. We can call these four elements the building block […]
How to Measure Your Brand Awareness in a Digital World Read More »
Technological advances lead to further, contingent advancements. Sometimes those new technologies stick around for decades, while others fade away within their first decade of mainstream use. The Personal Digital Assistant and the beeper, for example, were both weigh stations on the path toward smartphone adoption. Speaking of which: remember back in the early days of
Can QR Codes Make a Comeback as a Payments Technology? Read More »
Marketing used to be simple… Create a promise. Find a platform. Deliver a message. As long as these three elements worked in unison, people would buy what you were selling. Then came the internet – the biggest marketing platform ever created. In the beginning, that’s exactly what it was. A platform that you could use
Do you want to effectively pivot your marketing tactics based on incoming data? What about getting visibility inside and outside the department into what marketing’s working on? Or how about figuring out what’s messing up your process before it’s caused you to miss every single deadline this quarter? If any or all of those are
The 7 Most Common Agile Marketing Mistakes (And How to Avoid Them) Read More »
More and more agencies admit to struggling with finding and closing new business. It seems as if every year, the challenge of discovering high-value prospects and turning them into marketing agency leads, grows exponentially. Unfortunately, we can’t blame it on the size of the competition anymore. Although, I admit that’s often the first reason that
The Powerful Secret to Getting Marketing Agency Leads Read More »
A modern person is exposed to 5,000 advertisements a day through an array of different media channels. We can’t imagine spending a day without getting messages or calls promoting any kind of product or service, receiving promotional emails, watching commercials on TV, seeing multiple banners on our favorite websites and seeing targeted ads on social
What You Can and Can’t Do When It Comes to Advertising Regulation Read More »
National headlines about ransomware attacks crippling Baltimore City and Cleveland Hopkins International Airport might leave smaller businesses thinking that governments and large corporations are the only entities facing a real threat of attack. However, threats against businesses of all sizes have been on the rise. Malwarebytes Labs issued a Cyber Crime Tactics and Techniques 2019
Protecting Your Business from a Ransomware Attack Read More »
eCommerce has always had a big problem – engagement. The introduction of online shopping removed the one-on-one experience customers received in-store and with no one there to provide a personalized experience, make intuitive recommendations, and answer burning questions, you’re losing engagement and conversions without even realizing it. It doesn’t matter how much money you’ve poured
The Top 4 eCommerce Tools to Boost Conversions and Engagement Read More »
Has marketing ever been more difficult than it is today? Most of us would argue not. I should know – I’ve been in marketing and eCommerce for more than 15 years. In my view, the biggest challenge marketers face today is connecting the tactical work they’re doing with high-level business objectives or KPIs set up
Why You Need to Reverse Engineer The Way You Think About eCommerce Marketing Read More »
With advances in martech, we saw B2B sales experts embrace a combination of old and new strategies to propel their companies forward with their own martech stacks. While email continues to be the top choice for lead nurture and customer onboarding, emergent communication channels and media formats are slowly changing the game. Video, for instance,
5 B2B Sales Tools Your Team Needs for Rapid Growth Read More »
