Business

The Power of Mutually Beneficial Work Relationships

Ways the relationship between a squid and its bacteria buddy can teach us how to build stronger, more mutually beneficial work relationships. In my work with corporations and non-profits we look to nature as a muse for smarter, more successful organizational business models. By mapping to some of nature’s most successful frameworks, we can build […]

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3 Things to Know Before Building a Sports Betting Website

Disclaimer: Before building your own sports betting website, check the laws of your country and/or state. If you weren’t already aware, on May 14th, 2018, the Supreme Court struck down the Professional and Amateur Sports Protection Act, which previously only protected Nevada as the only legal sports gambling state. Some states were already pushing to

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7 Ways to Instantly Increase Your Authority Online

It’s frustrating, isn’t it? You’ve spent dozens of hours to bring people back to your website… just to see them go away. And never come back. The number of comments, social shares and returning visitors? Embarrassing. How many subscribers? Too little. How about sales and fans? It’s just disappointing. It feels like people don’t care

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Social Media And The End Of The News As We Know It

Social Media And The End Of The News As We Know It The way that people get their news has changed forever, and you can largely thank social media for that. It’s not just that the “how” of people get their news has changed, it’s also the type of news – the “what” – that

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How Digital Marketing Can Transform Brick and Mortar Businesses

The relationship between business and technology is undergoing an undeniable transformation across the board. While technology’s traditional role in business has been to optimize efficiency and streamline operations, new applications of technology have grown to now drive business innovation, creativity, and strategy. In an age dominated by consumer satisfaction, implementing technology that can gauge common

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4 Rules to Create a Strong Local Branding Strategy

If you have a great business idea and product, having a successful strategy to bring in local customers is key. Local branding gives you an opportunity to form a bond with a local audience and drive sales to new heights. To successfully brand yourself, it’s important to not only understand the market you are in

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5 Powerful Push Notification Marketing Strategies You Probably Aren’t Using

Push notifications have become a common phenomenon for everyone with a smartphone, smartwatch or computer. You don’t need to know about them to receive one. If you are connected to the internet, you will receive a push notification every other minute from one of the apps installed on your smartphone or through a website browser.

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What You Need To Know About The Current State Of Social Media

What You Need To Know About The Current State Of Social Media For digital marketers, the annual “State of Social Media” report from Buffer has become an important way to understand the big, macro-level trends happening within the social media world. The new 2019 report interviews more than 1,800 digital marketers from a wide range

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