The time for digital lethargy has passed… If you run a small business, you NEED an online presence. It’s as simple as that. Today’s consumers – your customers – have a certain expectation for the availability of information. They want to unlock their smartphone, type a query or business name into Google, and decide whether […]
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Customer trust is the cornerstone of a successful business. It will be incredibly difficult to reach a sustainable volume of sales or form a loyal customer following without it. And yet, many businesses simply assume that customers will trust them from the start, and very few put much effort into building confidence with consumers. The
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Whether we’re in a booming market or a recession there will be a lot of competitors that come and ultimately go out of business. As sad as it is for that company and their staff it is something you can take advantage of to grow and improve your own business. So you’ve just heard one
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A New Way To Think About Social Media Influencers Amtrak has a new twist on the classic social media influencer strategy. As part of its new #AmtrakTakeMeThere promotion, Amtrak is willing to offer free round-trip travel on any long-distance train route as well as $1,000 in travel cash for fans and followers who can demonstrate that they
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Marketing is one of the biggest challenges that any startup will face. It’s tough to stand out from the crowd when 50 million new startups launch every year – the competition is fierce. But even if your product is top-notch, you cannot generate sales without dedicating resources towards promotion. The following startup promotion techniques will
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Is it too late? Has the online business unicorn’s ship sailed and left you on the dock, stuck in the 9-to-5 grind and licking your wounds from the missed opportunity? The proliferation of the internet has simplified the process of building a business so much so that many people believe their chances of success are
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The Case For And Against Using Facebook Video For Marketing For the past 18 months, the official line coming out of Facebook HQ has been that video content is the future of marketing on Facebook. In response, brands both big and small have allocated significant resources to creating not just short-form videos, but also extensive
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Designing is undoubtedly one of the most lucrative and demanding professions in today’s world. However, being a professional designer is not everyone’s cup of tea. It is indeed a full-time job where you never know when an idea or inspiration strikes. In such a situation, having some useful designing apps on your Android device becomes
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In this evolving digital world, having the right project management software is a crucial advantage. Ironically, as per the findings of the 2018 Agency Growth Report, more than 40% of creative and marketing agencies still manage their projects on Excel spreadsheets and are dissatisfied with the results they get using a project management tool. It’s
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Tips For Tying Social Media To Your Organization’s Bottom Line Too often, businesses think of social media only in very fuzzy terms, without actually drilling down into the specific reasons why they are using it. But companies at the leading edge of social media are taking things one step further – they are building out
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