Think small businesses can’t compete with bigger brands when it comes to marketing? Think again. Now that we’re judging the success of marketing on whether or not it creates an engaging experience, and not just on whether it results in a sale, the playing field is effectively leveled. Customers are willing to demonstrate their loyalty […]
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Is Content King Or Is Data King? In the modern media era of TV and Internet, there has always been a fundamental tension between content and distribution. Is it better to own the content, or is it better to own the platforms and distribution mechanisms to get that content to the customer? For now, content is
At this point, the digital marketing landscape has been disrupted so much that what was effective just a few years ago is now old hat. Posting content to social media was once all you needed to grow a following. Today, customer interactions come at a premium. If you aren’t wowing your customers with personalized content
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Since the start of the #MeToo movement, organizations have been taking a fresh look at their anti-sexual harassment policies and training in the workplace. For training in particular, the challenge is no less formidable today than it was in 2016 when the US Equal Employment Opportunity Commission released an extensive study on general harassment in
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The Hidden Power Of Social Media Emojis For Your Brand It’s not an overstatement to say that emojis are all over social media these days. It’s almost guaranteed that any popular Instagram post will have at least one emoji in the caption, and many tweets now include 280 characters and an emoji. So the big
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If you managed to develop your business and market share in 2018, you are probably asking yourself how to keep the momentum going in 2019. CEOs, entrepreneurs, and decision-makers propose various strategies when they elaborate their yearly action plan: product diversification, investigation of new distribution channels, elaboration of innovative sales funnels, the creation of new
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Quora is a question and answer platform that was started in 2009. The platform was very unpopular at the start and was just a place to ask random questions and get answers. But today, there are over 200 million monthly users of this platform. Many industry experts and the movers and shakers use Quora as
Savvy marketers avoid unpleasant surprises through survey data, identifying what their audience want more or less of and running marketing campaigns accordingly. The UK government says: “Market (or survey) data should shape your plans. For example, it could show you that a country you were planning to move into has too much competition or falling
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The Best Social Media Predictions For 2019 It’s been a busy 12 months for the social media industry, and the next 12 months look to be just as busy. Here is a brief overview of what we might expect in 2019… Paid social networks gain in popularity As we found out in 2018, if you’re
Don’t think you have accomplished your task once your mobile app is ready for market… In fact, it has only just begun. Marketing plays a crucial role in gaining exposure and downloads for your app. It’s your promotional blueprint. Substantial data is stacked against you when it comes to attracting and retaining users for your
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