The eCommerce industry is flourishing across the globe. According to statistics from Statista, the number of digital buyers in 2017 was 1.66 billion and the number will rise to 2.14 billion by 2021. eCommerce giants such as Amazon, Alibaba and eBay have changed the face of the eCommerce industry. Not only big brands but many small […]
The 5 Best eCommerce Platforms to Start an Online Store in 2019 Read More »
Wow, where did this year go? This one, I swear, went faster than the last! A couple of years back, I started writing about my yearly learnings from starting and running a business. At my company, EffectUX, this year was filled with highs and lows, as is often the way. While there were some disappointments
5 Lessons from Running a Business in 2018 Read More »
Hiring a new employee represents a significant expense and risk for any business. Paying recruiters, funding an interview process, vetting candidates and providing onboarding and training are all part of the costs of hiring a new employee. And, there’s no guarantee that a new hire will stick around long enough for the company to create
The Top 10 Attributes to Look For in Job Candidates Read More »
With the new year around the corner, it’s a natural time to review your marketing budget for 2019 and start thinking about how much spend you will allocate to planned campaigns and marketing activity. For many marketers, this means a focus on digital channels but interestingly, non-digital channels still hold a huge amount of influence
6 Promotional Marketing Trends to Watch in 2019 Read More »
Annual reporting is typically a dreaded task. No one likes sorting through analytics programs, digging for abstract data to try to come to concrete conclusions, especially if there is a lot on the line depending on what those reports say. At SEMrush, we found that each individual annual report takes an average of five hours
The Marketer’s Go-To Guide for Annual Reporting Read More »
When you make changes, are they coming at you from the outside in or inside out? In my 30 years of working with top leaders from business, health care, government and education, I have found that the majority of change comes from the outside in. When a new law is passed, you have to make
5 Steps to Change Your Thinking Read More »
It’s Time To Let Go Of Your Brand Message On Social Media Advertising and promoting your products on social media requires an entirely new mindset from advertising on other platforms. If you’re used to advertising in print media, on radio or on TV, be forewarned: social media is a much different animal. For one, advertisers are no
It’s Time To Let Go Of Your Brand Message On Social Media Read More »
Did you know that the cost of acquiring a new customer is 5X greater than retaining an existing one? The fact that it costs much more to acquire new customers than to retain them holds true for businesses across all sectors. However, it is especially true for the ever-growing flock of eCommerce companies. eCommerce businesses
The Psychology Of Free Shipping and How It Drives Customer Retention Read More »
To fit in at the office, good people sometimes lie. They conceal their personal crises, mounting stress, and the crushing effects of sleeplessness to look like cheerful corporate citizens. But their private demons eventually break free, as I’ve found. Early in my career, I oversubscribed to the “grind” and wore myself down into an ugly,
4 Questions to Ask When Good Employees Act Bad Read More »
Making Sense Of Social Media Sponsorships And Partnerships Just a few years ago, a top brand or company might have talked about “sponsoring” a top social media influencer or thought leader. Now, however, the discussion has shifted away from “sponsorship” towards much more of a collaborative “partnership,” in which there is expected to be much greater alignment
Making Sense Of Social Media Sponsorships And Partnerships Read More »
