Website visitors form an opinion about your website (whether they like it or dislike it, whether they’ll leave or stay) in just 50 milliseconds, according to one source. Some sources claim you have 15 seconds to build trust with website visitors. Others claim you have 10 seconds. Whatever the case – 10 seconds, 15 seconds, or […]
3 Mindless Ways to Build Immediate Trust on Your Website Read More »
How much importance do you place on your brand? Let me play Devil’s advocate for a moment… I bet it’s not enough. An inconsistent representation of your brand creates confusion and can even reduce your ability to expand your business. Research by Interbrand shows a strong correlation between the consistency of branding and the revenue
Why The Integrity Of Your Brand Is At Risk Of Being Destroyed Read More »
Something that you’ll learn very quickly, especially online, is that branding is of utmost importance. You need to have a strong and consistent brand to cut through the noise of the Internet. Unfortunately, not everyone has the same kind of budget and wherewithal as big names like Nike, Apple, and Amazon. What can small and
9 Business Resources and Tools That Will Explode Your Branding in 2019 Read More »
The day you start a business is the same day you begin to build its brand. You must be thorough in understanding the brand of yourself, and your company so you can convey it to the public from day one. Although the brand might alter in the future, you must have an awareness of what
4 Questions You Need to Answer to Build Your Brand Read More »
As a Chief Marketing Officer, Chief Customer Officer and Co-founder, I have an interesting relationship with marketers. I am listening to, marketing to, learning from and assisting marketers on a daily basis. While wearing each of these different hats, I’ve noticed that many marketers are driven by two concerns: How am I doing and how
4 Essential Tips for Assessing Your Event Marketing Strategy Read More »
Technology and innovation was supposed to make our jobs and work easier. Instead they’ve made it easier to get overworked and stressed, to literally carry our work around with us everywhere. And the weight is taking its toll. A recent Gallup study found that about two-thirds of full-time workers experience burnout at work, with 23%
Help Your Employees Avoid Burnout With These 3 Tips Read More »
The holidays are right around the corner, which means it’s prime-time for shopping, both in-store and online. So, when you see more traffic coming your way, what’s the instinctive response? If you’re like most retailers, the number one answer is to reduce friction in the customer experience. However, it may not really be that simple.
Why eCommerce Friction is (Sometimes) a Good Thing Read More »
You’re always looking for a good recommendation, right? Chinese food, car mechanic, or the latest tech gadget – we want confirmation from someone we trust that it’s a good buy. Essentially, affiliate marketing is the eCommerce version of product promotion through an online influencer. Affiliate marketing can be the strategic move you need to increase
10 Ways Affiliate Marketing Will Transform Your eCommerce Business Read More »
You have a website, a few social media profiles, and even traffic coming in from search results. This is all nice and dandy, but when you factor in that there are now more than a billion active websites and blogs on the internet today, you are going to need more tools and resources in order
7 Must-Have Business Tools to Boost Sales In 2019 Read More »
Once upon a time, not that long ago, the business world was made up of two distinct ecosystems. Online and off. Now, the distinction is a little blurry… Consumer expectations for response time, availability of information, and immediacy of need satisfaction are growing by the day and it is forcing offline businesses to re-think their
The Secret Tactic Driving Significant Growth for Locally Based Businesses Read More »
