The Internet as it is today has broken all barriers that existed between people around the world. Apart from connecting people, the Internet now allows for the creation of businesses for those who want to quit their jobs, who have an innovative idea or simply want to have their own company. Moreover, it allows these […]
How to Launch a Global eCommerce Business That Penetrates Local Markets Read More »
App developers are constantly struggling to keep their audience away from competitor apps and retention rates high. They’re thinking about their users’ needs and wants on a daily basis, but it just isn’t enough to keep them using their app. According to Localytics, 36% of users are still using an individual app after a month,
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Why should businesses increase their investment in digital marketing? The answer is not unlike the reply the notorious Willie Sutton allegedly gave when asked why he robbed banks: “That’s where the money is.” Similarly, businesses increasingly understand that the digital world is the most effective way to reach the most customers. “That’s where people spend
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Machine Learning Can Be A Game-Changer For Brands On Social Media There are not many new technologies that are truly game-changers. Machine learning is one of those technologies. In a nutshell, machine learning is a form of artificial intelligence in which computers learn to recognize patterns over time and are then able to make complex
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Becoming an entrepreneur is a dream many people have, but often the fear of leaving a steady salary keeps people from pulling the trigger. In reality, running a small business doesn’t have to be an all-or-nothing thing. By starting your company as a side hustle while you continue to work your 9-to-5 and earn a
In this episode, Alex answers a reader question on promoting one’s creative business. He introduces his ‘tripod of awareness’ idea that provides the backbone of the marketing strategies he advises for his clients, and uses himself. Also discusses other self-promotion avenues that have worked for Alex and others, as well as cool and interesting new
How to Promote Your Creative Business? Here’s What I Do… – Red Lemon Club Read More »
In this episode, Alex answers a reader question on overcoming creative slumps. He shares his idea of a slump, an ego, being a victim, the core factor why creative people do not want to take action and how does it affects the creative energy. Alex also shares some tips and tricks on how to overcome
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In this episode, Alex answers a reader question on developing your own creative style. He shares his experience of how he develops his own creative style over the years of being an illustrator, an author and a creative coach. Alex also shares two important factors in finding and developing your own style, which are: finding
How To Develop A Style That Is Yours? – Red Lemon Club Read More »
Why is it that 10% of your business’s blogs generate 38% of your blog traffic? A study done by HubSpot in 2015 uncovered these Pareto-like stats regarding blog traffic. During my years as an SEO professional, I have independently witnessed the same pattern. I call these 10% of posts “black holes,” because of their ability
6 Collaborative Content Marketing Strategies for Faster Business Growth Read More »
Think Outside The Box When It Comes To Social Media Content Social media has become a very visual, dynamic platform. The old days of relying on text-heavy blogs to convey your brand message are over. What started with Pinterest, Tumblr and Instagram has now influenced the direction of every social platform. Every great story now deserves a
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