By Nick Brown Every design requires a careful approach that is based on psychological principles—understanding what makes your audience tick, what emotions a certain design choice can elicit, and how people are going to behave according to what they see. And this, of course, relates to logo design as well. A lot of people think […]
Relevancy is everything in today’s marketing landscape. Things move at lightning speed in the digital world, so what worked for your business last year may not be very effective anymore. Failing to adapt to change and sticking to the status quo can bring certain death to a business. For example, Kodak was once a powerful
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I found myself short on ideas and creative energy recently. So I asked, what is it that has repeatedly made me more creative? Lists. Brainstorming. Forcing myself to come up with as many ideas as possible. Just the thought of list-writing for the sheer fun of it gives me tingles. If you have read this
Your time is invaluable and it is truly the only non-renewable resource. Once that minute, that hour, or that day is over, it’s gone forever. In this way, the objective isn’t really about finding more time to do the things that need to be done. Rather, it’s about figuring out how best to utilize your
7 Business Productivity Tools That Will Increase Your Effectiveness Read More »
Want to improve your marketing? Of course, you do. Beyond learning about the latest marketing trends, the best thing that you can do is to improve your understanding of business more broadly. The best way to accomplish this is to read the top business books. To help you choose the best business books, I asked 50+ top marketers
Best Business Books: 50+ Marketing Experts Will Make You Smarter Read More »
Free-Photos / Pixabay Digital nomads aren’t just the hippies of 2018. They are actually redefining what it means to be in the workforce. The term “digital nomad” has been picking up over the last few years. It’s the lifestyle dream of being able to travel the world while getting paid by either freelancing, hopping from
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Nowadays, everyone can create an economic model, launch a website and start to sell all over the world. Thanks to WiFi, Australian people can connect with French people instantly. Emails, phones and social networks make it easier to be interconnected, everywhere, 24/7, 365 days a year. When entrepreneurs, CEOs, and decision makers decide to leverage
How to Find Business in a New Country With Smart Digital Marketing Read More »
We live in the age of smart buyers. The way they consume information, shop and make buying decisions has transformed. If you can’t impress them, they’re not going to buy from you. 75% of consumers expect a consistent experience wherever they engage with your brand. 50% of consumers are likely to switch brands if a
5 Ways To Impress Your Customer Before They Even Make a Purchase Read More »
Running a small business requires effort, time, money and many other things. You also need to take advantage of the plethora of tools that exist in order to succeed. Some of these tools are tangible and some are concepts that will strengthen you and your business. Here are five ways to keep your business growing.
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There are so many reasons to monitor your brand mentions online: It lets you interact effectively with your followers and promoters turning them into brand ambassadors and nurturing a community. It lets you quickly spot and prevent a potential reputation crisis. It lets you turn both happy and unhappy customers into brand advocates. It lets
Why You Need To Monitor Brand Mentions (And How To Do It) Read More »
