Ever since the mid-1800s, scientists have been on a mission to come up with the “Theory of Everything,” the single thread that takes every scientific discovery humankind has ever made and ties it all together in one logical, mind-boggling package. Don’t tell the physicists and astronomers, but Marketing now has its own Theory of Everything. […]
The Theory of Everything For Content Marketing Read More »
Neuromarketing is a scientific study that uses the fundamentals of neuroscience phenomenon. The goal of neuromarketing is to capitalize on the cognitive biases of a target audience in order to persuade them to buy your products. Neuromarketing empowers marketers to hook potential buyers using human psychology and tempt them to make a purchase. Neuromarketing has
5 Examples of Neuromarketing That Marketers Can Use to Sell Products Read More »
Are we so distracted by social media that we have forgotten about “the media” in our marketing efforts? Ranking on the web helps grow awareness and attracts eventual sales. Great services and products supply solutions for consumers, but getting free attention in a national newspaper, a magazine and mass media can be a very effective marketing
60 Surprising Tips for Getting Attention in Mass Media Read More »
Chatbots and automated virtual assistants are the new tools that are taking social media by storm, changing how people worldwide interact online. Conversational marketing is the way big brands and smart small to medium businesses are reaching wider audiences, engaging more and better with their prospects, closing more deals, and offering better support to their
How To Use Chatbots To Boost Engagement and Collect More Leads Read More »
How To Develop A Social Media Policy For Your Business For any small business, a social media policy should clearly outline how all employees should conduct themselves online – such as the type of content they can post, how they should interact with people online, and how they should respond to any negative crisis event. Here
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In 2017, the digital marketing landscape built itself around video ads, mobile optimization, big data, dedicated apps, SEO audits, high-quality content, and smart machines. An eventful year, indeed! As we approach the back half of 2018, let’s take a look at the digital marketing trends that are having an influence on this year and beyond.
10 Digital Marketing Trends That Are Totally Transforming The Landscape This Year Read More »
Do you have an eCommerce store? Do you know what makes a business successful? Happy Customers. And when I say happy customers, I mean the people who love to keep coming back to your store when they want to shop. Jason Fried, CEO of Basecamp put it best: “If you take care of your existing
5 Customer Retention Strategies for eCommerce That Will Boost Sales Read More »
geralt / Pixabay The great Coach John Wooden got it right when he said, “Competitive Greatness is being your best when your best is needed the most.” Rather than focusing on winning the game, he believed in concentrating on being the absolute best you can be in that moment. To him, that was winning. If
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The market for online digital products is generating enormous revenue. During 2016 alone, the online courses market generated a revenue of more than 160 billion USD. And by 2022 it is expected to cross 240 billion USD. Image Source – Statista One couple is even making $600,000 a year just by selling digital products. So
An Insider’s Guide To Promote And Sell Your Digital Products Read More »
Marketing is going through massive changes thanks to artificial intelligence – and that’s a good thing. Marketers are people who are in the profession because of a love of engaging with others, whether they are clients or the customers/consumers of the products and services they are passionate about helping to sell. That said, it may seem odd
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