We could all use a little extra income, especially the kind that we earn as we sleep. How about that, and becoming better known by those that matter to you? How about something that you can leave behind as a legacy for decades to come? Something you can use as a source of value that […]
Over 80 Ideas for Making Books with your Creative Skills – Red Lemon Club Read More »
The term “microsite” refers to branded content that exists independently from the main company website. Microsites have their own URL and are typically used for specific campaigns or for posting ongoing content. A blog, if it exists outside of the company’s main website, could be considered a microsite. Some popular examples of microsites include Blendtec’s
3 Reasons Why You Should Create a Microsite (Plus 5 Creative Examples) Read More »
Recent research by the Temkin Group showed that how a customer feels about an interaction with a company is the most powerful indicator – and driver – of customer loyalty. Compared with customers who have a poor emotional experience, those with a positive one are 6x more likely to purchase again, and 12x more likely
45 Ways to Create Better Customer Experiences With Emotion Read More »
The light bulb came on. You just got an online business idea that’ll change everything. A way to convert your passion or skill set into money, so you can finally quit your job, become your own boss and live the laptop lifestyle. You don’t want to waste any time or doubt might set in, so
How To Test If Your Online Business Will Make Any Money Read More »
Years back, the idea of working remotely seemed absurd, but not anymore. In modern day, it is possible for entire businesses to be managed remotely. It is also possible for employees to work, and be productive without going to a physical office. More and more companies are finding it easier to hire virtual workers for
11 Essential Remote Team Management Tools That Will 10x Productivity Read More »
The General Data Protection Regulation (GDPR), which is probably the biggest change so far in the field of data privacy regulation law, will come into effect on the 25th May 2018. Combining all the European data privacy laws into one regulation, the new law provides European Union citizens a much stronger and better control over
A digital marketing strategy is an absolute given for any company trying to market itself online – right? That’s certainly the impression you’d get from reading most digital marketing blogs, where the question of whether you should have a digital marketing strategy has long ago been eclipsed by how to develop one. And yet, on the ground,
5 Reasons Why You Should Have a Digital Marketing Strategy Read More »
As we grapple daily with the mayhem of modern marketing it may be hard to believe, but once upon a time marketing was fairly simple. If you covered the big three – print, radio, and television – you were in pretty good shape. In those simpler times, we could carefully craft an annual marketing plan
How to 6x Your Output With an Agile Marketing Process Read More »
This post originally appeared on Growth Everywhere, a marketing and business growth blog. In today’s episode, I share the mic with Mark Organ, Eloqua co-founder and CEO of Influitive. A self-described serial entrepreneur, Influitive is Mark’s 7th business. He dove into entrepreneurship head first after realizing he couldn’t hold down a regular job and his first ventures gave him exposure
The Billion Dollar Company That Was 4 Days From Going Bankrupt Read More »
How many times have you heard, “according to [consumer insights firm name], millennials live in an experience culture” or some other fact about a huge demographic of the world with broad blanket statements? Having worked in the ad agency world for years I saw a lot of this type of research presented to clients to
How to Move From Generic Consumer Insights to Insights From YOUR Customers Read More »
