Business

Facebook Adds Analytics Tools to Increase Conversions for Business

Facebook has launched new tools in their analytics suite to help businesses using their platform to better convert visitors into customers or subscribers. At F8, Facebook’s developer conference, the company announced Journeys from Facebook Analytics that anonymously aggregates data from visitors to inform businesses on patterns that lead (or don’t lead) to sales and conversions. “For example,

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How Connecting With Competitors Is Actually Good for Business

What is business competition? Business competition is the process of companies and individuals competing in the same industry or field. This sort of competition applies to virtually all businesses and employees. For instance, have you ever competed with a coworker for the same promotion? Signed a non-compete at a job? Even if you simply stopped

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Websites Relying on Facebook Traffic Face Uncertain Future

If the story of Mic.com is any indication Facebook reliant websites face a bleak future if they don’t quickly adapt to the new reality of much lower Facebook referrals. This follows changes earlier this year by Facebook to emphasize posts from friends or family instead of news sites. According to Digiday, Mic.com pageviews dropped 95 percent

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How Bettina Hein Grows Video Ad Platform Pixability 100% per Year

This post originally appeared on Growth Everywhere, a marketing and business growth blog. In today’s episode, I share the mic with Bettina Hein, founder and CEO of Pixability, a video advertising platform. Bettina is a lifelong entrepreneur and has never held a “real” job. Right after graduate school, she started her first business, which was

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How To Break Into China – The Biggest and Toughest Market In The World

Conquering China is the Nirvana for businesses seeking to grow internationally. Everyone wants a piece of it, but why have so few businesses taken advantage of it? This article by the China Australia Events Association (CAEA) and Lead Creation explores: Why the Chinese market is such a challenge The drivers behind China’s growth and why

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Pro Marketing Tips For Growing Your E-Commerce Website

E-commerce has given businesses of all sizes the potential to expand to a global audience. Via a well-crafted online marketing campaign, you can scream from the virtual rooftops about your brand to a potential audience of millions. The difficulty is that all your competitors are doing the same thing. With so many other sources vying

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4 Easy Ways to Get Your Customers To Provide Case Studies

Case studies are a goldmine for businesses when it comes to sales. In fact, according to the Content Marketing Institute and MarketingProfs 2016 B2B content marketing report, 65% of B2B companies say case studies are even more effective than blog posts, videos, infographics and other forms of content. They are the most believable marketing material out

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