Most Corporations have the advantage of unlimited access to all the features a CRM (Customer Relationship Management) platform offers. Now small businesses can also enjoy this perk as well. During Salesforce’s yearly Dreamforce conference, the company announced that one of their best performing CRM platforms – the Sales Cloud Lightning Essentials – will be available […]
Salesforce Offers New AI Features to Small Businesses Read More »
Scroll through any leading marketing blog and you’re likely to find an abundance of articles on PPC advertising, content marketing, and SEO. All of these methods are great for acquiring customers, but they take time (and in the case of PPC, money) before you get a result. Alternatively, word-of-mouth marketing is one of the most
Why You Should Invest in Your Brand Advocates (And How To Do It) Read More »
There’s no doubting the power social media has to help businesses expand their reach, and so far, no social media platform can compete with Facebook. One survey revealed that as of June 2017, Mark Zuckerberg’s creation has more than two billion monthly users. Facebook’s closest competitor is YouTube at 1.5 billion. Meanwhile, WhatsApp and Facebook
How to Use Facebook’s Messenger Ads to Grow Your Business Read More »
It appears that Target is still not keen on accepting Apple Pay as a mode of payment in its onsite stores. In a recent post, America’s second-largest retailer announced that it had rolled out Wallet, its own mobile payment system that is now active as a feature for Target’s iOS and Android apps. The arrival
Target Lets You Pay With New ‘Wallet’ Mobile Payment System Read More »
Influencer marketing is more than just a marketing buzzword these days. More companies are utilizing this marketing method to boost sales and grow their brands. For those still confused about what influencer marketing is, it’s simply the act of promoting or selling products or services via influencers, or people who have the ability to affect
5 Brands That Used Influencer Marketing to Raise Their Profile Read More »
Instagram’s business profiles are proving to be good for businesses. The social media network recently announced that 25 million merchants have changed their personal Instagram accounts into business profiles. That’s a huge leap from the 15 million business accounts that were active on the app as of July of this year. What’s more, most of
Number of Active Business Profiles on Instagram Reaches 25 Million Read More »
Congratulations! You have a brilliant idea that will change the lives of millions. All you need now is the proper funding. That should be easy right? All you need to do is start a Kickstarter campaign! WRONG! Kickstarter is one of the most daunting platforms you can take on. The process for creating a successful
The Three Fundamentals Of A Successful Kickstarter Campaign Read More »
Now that the holiday season is fast approaching, retailers are doing everything they can to attract consumers. But what they’re not doing is getting consumers to shop using their retail apps. According to the latest Pulse of the Online Shopper report from UPS, four out of every five shoppers around the world have used a retailer’s
How to Get Shoppers to Download Your Retail App Read More »
Have you ever sat down and thought about how your business niche impacts your marketing strategy? Countless marketers operating in niche markets face this very issue on a daily basis. Specialized and unique products tend to require a different sort of marketing strategy, and meticulous research is required. The same goes for marketing agencies that
How To Market Your Business In A Controversial Business Niche Read More »
Amazon has rolled out a consultancy program with the goal of assisting consumers with cloud machine learning. The company plans to do this by connecting clients with their own experts. Dubbed the Amazon ML Solutions Lab, it helps clients unfamiliar with machine learning to find beneficial and efficient uses of it for their company. Amazon
Amazon Web Services Improves AI for New Consultancy Program Read More »
