I remember one of my first mobile phone calls. It was to my grandfather and it took place nearly 30 years ago. He had grown up in the early 20th century and his first business venture was a milk delivery round. He delivered bottles of milk to people’s front porches by horse and cart. Those […]
5 Key Insights About Digital Marketing from Dreamforce 2017 Read More »
Whether you’re an entrepreneur looking to set up a whole new website, or an established brand looking to give your existing website a makeover, you probably already know that setting up a website is not easy. However, if you are laboring under an incorrect set of assumptions, it is even harder. In this post, I
6 Crazy Myths About Website Development You Need To Stop Believing Read More »
I haven’t posted an article in over three weeks. For someone who promised himself an article a day no matter what, that’s pretty crap. I gave myself excuses… “My time has been consumed by other things.” “I went out too much and glugged one too many beers.” “I need to feel great to write a great
What I ask myself when I’ve gone off track with work, to come back twice as strong Read More »
You’re great at what you do, that’s why you built a digital agency around it. But whether you niched out on social media, graphic design, website building, or software coding, we all run into similar fundamental problems. These problems tend to look the same but the solutions all look different. Therein lies the problem. These
4 Fundamental Mistakes That Are Killing Your Digital Agency’s Growth Read More »
The marketing industry generates billions of dollars every year. After all, every company needs ads and various marketing strategies in order to reach their target consumers. Forrester, a leading market research company, even said that by 2021, digital marketing costs will reach $120 billion. Unfortunately, about half of ad traffic is created by bots. It’s
Keep appointing pure technologists in CISO roles and you’ll never win The Wannacry ransomware attack that affected so many large firms in May 2017 led to a number of animated discussions amongst InfoSec communities. The corrective patch (fixing the vulnerability targeted by the malware) was out since March for supported systems and many firms were
Consumer trends move at such a dizzying speeds that companies have to work double time just to keep up with the changes. It’s understandable that company owners and marketers don’t want to be left behind. After all, there seems to be more competition for attention every year, more technological advances to absorb, channels to be
5 Future-Proofing TipsThat Will Keep Your Brand Relevant in 2018 and Beyond Read More »
Digital marketing is more than knowing how to run a Facebook ad campaign or conduct SEO research. It’s a set of skills and a way of thinking that, when taken holistically, can add incredible – even business-changing – insight to an organization, no matter how small. This excerpt of a guide to digital marketing runs
Google and Salesforce have come to an agreement, one that will see the former’s G Suites productivity apps directly integrated with the latter’s CRM service. The impressive partnership between the two companies was one of the highlights of this year’s Dreamforce event. While the two companies have been associated with each other for more than
Salesforce Has a New Partner, and Its Name is Google Read More »
For most companies, digital marketing is essential to growing and retaining their customer base. Unfortunately, a lot of businesses are in the dark when it comes to implementing and managing this type of marketing strategy. As a matter of fact, an informal poll conducted by Smart Insights revealed that half of the businesses that use
Should You Outsource Digital Marketing for Your Business? Read More »
