A rock thrown into a quarry differs from other rocks only in shape and size. This logic can be applied to product launches. Launching a new product or service isn’t what it used to be. The market is oversaturated with products, promises and ‘innovations’, and customers have become more cynical. They’re used to companies claiming […]
5 Steps To A Successful Product Launch In A Highly Competitive Market Read More »
While the startup boom may be slowing down, I don’t think it shows any signs of stopping completely. The appeal of owning your own business and redefining the way you work is too irresistible. It’s a very maverick lifestyle. Maybe that’s why everybody I know who’s part of a startup seems to have an optimistic
5 Reasons Your Startup Might Fail (And What To Do About It) Read More »
It’s crazy to think that one of the world’s largest technology organizations and this year’s Forbes’ most innovative company in the world, Salesforce, started its life in a small San Francisco apartment in 1999. That’s where I’m headed in November. Not the small apartment, but the largest software conference in the world: Dreamforce. Why showing
Why I’m Attending the Largest Software Conference in the World Read More »
Merger negotiations between Sprint and T-Mobile have hit a stone wall again, with the former’s parent company, Softbank, apparently ready to walk away from the table. The news came as a surprise as the merger was expected to be formally announced at the end of October or early November. It has been reported that Sprint
Sprint, T-Mobile Hit a Stone Wall in Merger Plans Read More »
Virtually every single business can use a boost to its public profile. Generating Press is always a huge win. Press means brand awareness and credibility. Awareness means website traffic and social follows. Press means great backlink opportunities. To be blunt, press drives sales. So how do we get press? Is there a faucet that we
5 Undeniable PR Tactics to Get Press for Your Business Read More »
Amazon’s decision to build a second headquarter has resulted in a bidding frenzy, with the company amassing 238 proposals. Bidders for the project come from at least 43 states, with the Puerto Rico and the District of Columbia also showing interest. Three Mexican states and seven Canadian provinces also tendered their bid. Selection for Amazon’s
Affiliate marketing is a funny thing – it’s something you can either fall in love with, or get overwhelmed by. Defined as an online sales tactic that lets a product owner increase sales by allowing others targeting the same audience – ‘affiliates’ – to earn a commission by recommending the product to others, it’s mainly controversial
8 Affiliate Marketing Myths That Are Holding You Back Financially Read More »
The country’s biggest tech companies might be battling criticism in Washington, but Super Thursday’s results clearly show that the public still loves them. Amazon, Alphabet and Microsoft’s earnings went beyond what investors expected, as shares of these companies received a major boost and helped inject new momentum in the industry. Final hour of the week:
Big Tech’s Earnings Exceed Expectations on ‘Super Thursday’ Read More »
I would have written you a shorter letter but I didn’t have the time. This quote attributed to many different sources sums up what we are facing in this now very complex world. But keeping it simple and short takes time and effort. Distilling the complex into something that makes sense in one sentence or
7 Digital Marketing Trends You Can’t Afford to Ignore Read More »
For years, your business has thrived selling to other companies as a supplier. Those other companies would sell your product to consumers on your behalf. Everything had gone smoothly. However, now your new marketing lead wants to reap higher revenue margins by offering your product to consumers directly. Three months later, your business buyers have
Why Your B2B Sales Strategies Fail To Convert B2C Leads Read More »
