It’s common knowledge that people don’t trust brands – they trust other people. All too often, digital marketing can come across as cold and lifeless. But it’s not hard to warm up your digital marketing, and win the trust of prospects and customers. Why? Because your company consists of people: people who probably have a healthy […]
12 Steps To Giving Your Employee Advocacy Program Wings Read More »
Social media has become more than just a networking platform. They’ve become an ecosystem where friends, family, consumers, and brands interact with one another at lightning speed. In this age of hyper connectivity, brands are slowly realizing the potential of social media when it comes to providing customer service. According to a study by Lithium
How Social Media Is Changing the Way Businesses Conduct Customer Service Read More »
Let’s get it straight from the start: entrepreneurship is not easy. Don’t run head first into something that you’re not prepared to handle. Being an entrepreneur takes more time and effort than any other job. You’re directly responsible for your actions and every mistake can become a costly setback for you and your idea. With
6 Reasons You Should Start Your Own Business Right Now Read More »
An online business is mainly concerned with its customers and potential buyers. E-commerce websites tend to spend a lot on marketing and promotional activities, but fail to address the issues of the common user. And that’s why they often face a decline in conversions despite well-optimized web pages. Getting customer feedback and reviews is an
Top 10 User & Customer Feedback Tools to Improve Conversion Read More »
Online businesses have been booming in recent years due to the conveniences they offer. If you’re planning to enter this industry, you should bear in mind that an online shop is significantly different from a physical store. Unlike the latter, where location and the establishment itself plays a role in attracting customer, online businesses rely
7 Ways to Improve Customer Service for Your eCommerce Business Read More »
Influencer marketing is a type of digital marketing that can help brands connect with their target audience through influential people. Influencers are individuals who have a large number of followers on social media. Those followers trust them for their knowledge and expertise in specific industries or niches. Brands partner with these influencers to increase brand
Build Relationships With Influencers, Not Businesses [Infographic] Read More »
Many critics viewed Google Glass as an expensive failure in the consumer market soon after the product launched in February of 2013. The lack of practicality coupled with its hefty $1,500 price tag rendered it unfavorable to the public. In a sad 2015 announcement, Google shut down the Google Glass website, leaving users with a
Google Glass Makes a Comeback with Focus on Enterprise Market Read More »
Since launching in 2009, WhatsApp has become one of the most popular ways for people to communicate with each other across the globe. Today, the mobile app’s active user base is second only to its parent company, Facebook, with over 1.2 billion people using it to send messages and share data every month. Social network
I recently returned from Paris. I was there partly for work and partly for fun. WordCamp Europe (WCEU), the largest international WordCamp, was held there; and I was determined to attend. Going to the event not only offered me the opportunity to scratch an item off my bucket list, but it also gave me the
Sometimes the simplest set of rules tend to be the most effective. Think about the Ten Commandments – there are only ten of them, but considered as a single entity, this code of conduct addresses most aspects of human life. You may be wondering what this has to do with financial practices and small businesses. As with anything,
7 Essential Tips For Managing Your Small Business Finances Read More »
