NOW UPDATED! This post was updated with more in-depth content, templates and examples on how to craft the perfect buyer persona. Enjoy! Do you feel like your marketing campaigns are falling on deaf ears? No matter how hard you try, or how top-notch your campaign copy is, nobody is responding. And even worse: nobody is […]
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A study by Demandbase found that in around 79% of B2B purchases, anywhere between one to six people are involved. The same study also found that in 2018, 45% of B2B buyers have started spending more time on research, and another 45% have started using multiple sources to research (compared to the previous year). So, what
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Customer personas can help marketers identify their target audience, as well as the type of content or kind of service that will be of value to them. But what about the customers you really do not want to target? These people are also known as anti-personas, or negative personas if you prefer. Much like customer
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Nine times out of ten, a person will journey down a sales funnel prior to becoming a customer. Whereas in the past you could count on single touchpoint, bottom of the funnel marketing strategies, it’s now increasingly necessary to push consumers down the buying funnel by creating omni-channel strategies. Mapping content to buying stages can
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To paraphrase Ferris Bueller, modern marketing moves pretty fast; if you don’t stop and learn what’s new, you could miss out. But who has the time? If there are two universal truths to marketing, they are that we never have enough hours or resources, and that our to-do lists are a mile long. Keeping up
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rawpixel / Pixabay Who buys your product? (Besides your friends, and your mom, that is.) Understanding who you’re selling to is crucial in today’s personalized marketing environment. The more you know about your customers, the more you can tailor their experience to retain engagement, and develop greater prospects. There are a host of decisions ecommerce
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We’ve all heard it before… “Content is king.” But what does that even mean? And where do you start if you hope to ascend the marketing throne? Neil Patel defines content marketing as: “…a long-term strategy, based on building a strong relationship with your target audience, by giving them high-quality content that is very relevant
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It’s been well-established that running a business blog on your corporate website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. The Content Marketing Institute reports that producing enough quality content is the biggest challenge for B2B
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NOW UPDATED! This post was updated for 2017 with more in-depth content, templates and examples on how to craft the perfect buyer persona. Enjoy! Have you ever yelled over and over again to an acquaintance and found yourself wasting words on deaf ears? It’s almost as bad as wasting precious revenue on marketing strategies with
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