BuzzSumo

Original Research Content: How To Convince Your Boss To Create Marketing Gold

Andrea Fryear, Andy Crestodina, b2b, BuzzSumo, Content marketing, Content Marketing Institute, edelman, LinkedIn, Mantis Research, Market Research Insights, Orbit Media, Original Research, SmartBrief, Social Media Examiner /

Quality original research content delivers the ever-elusive pot of marketing gold. Because done well original research is information your audience actively seeks. This is important for B2B buyers. 16% of CXOs spend 4+ hours per week engaging with thought leadership content.  (How Thought Leadership Impacts B2B Demand Generation by Edelman and LinkedIn (2017))   Table of Contents […]

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Don’t Cry Over Flat Social Media Usage: What Your Business Must Do Now [Research]

blogs, BuzzSumo, Content Saturation, Facebook, LinkedIn, Market Research Insights, Product Life Cycle, SEO BLOG, small business, Social Media, Social Media Charts, social media data, Social Media Examiner, Spin Sucks, trust, twitter, UMass Dartmouth, YouTube /

Stop crying over fewer available social media opportunities that cost more. Dry your eyes and accept that the “free social media lunch” is over and flat social media usage is the new normal. The “free social media lunch” is over and flat social media usage is the new normal. #socialmedia #digitalmarketingClick To Tweet   This

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21 Tips to Reduce Blog Risk: Don’t Put All of Your Eggs in One Basket

Amy Landino, Andy Crestodina, Blogging, Bruce Clay, BuzzSumo, Content marketing, Easter, editorial calendar, Gini Dietrich, SEO BLOG, Shane Barker /

When it comes to your blog, take a cue from the saying “Don’t put all of your eggs in one basket.” Translation: Don’t concentrate all of your efforts and resources on one project. OR you risk loosing everything! To reduce blog risk, use a mix of options for each major element of your blog. Here

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Content Saturation: How Your Content Marketing Can Succeed [Research]

AddThis, Andy Crestodina, Ashley Zeckman, Brian Dean, BuzzSumo, Content marketing, Dark Social, Dustin Stout, Hubspot, Mark Schaefer, Market Research Insights, Messaging Apps, Parse.ly, PESO model, Search, SEO BLOG, Shareaholic /

Content marketing has lost its way. Focused on content as an end in itself, we’ve forgotten why we created the content in the first place. As a result, we have unintentionally caused content saturation by producing more information than people can possibly consume. At its best, content marketing builds an audience by providing non-promotional information

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Content Idea Generation: 3 Super Easy Steps

Ask The Public, BuzzSumo, Content marketing, Hubspot, Ian Lurie, James Altucher, John Cleese, Mark Johnstone, Roger Parker, SEO BLOG, Steve Rayson, Ubersuggest, Writing /

If you’re like most content creators, bloggers and writers, at some point you’ve stared at the blank screen cursing the flashing cursor because you have no content inspiration. I wish I could tell you that I had a magic Harry Potter type spell that would instantaneously transmit your creativity into tangible format. But alas like

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Content Marketing Optimization: The Ultimate Guide

Aaron Orendorff, Andy Crestodina, BuzzSumo, Content marketing, Content Marketing Optimization, content optimization, content shock, Gartner, google+, influencers, Lee Odden, Lisa Dougherty, Mike Allton, SEO BLOG, Social Media /

Say “content marketing optimization” and most marketers instinctively think “search” or may be “social media.” Even Gartner defines content optimization as the process by which content providers improve search results and ranking. Additionally providers improve their content’s value with the use of content management automation enabling them to develop new pages on-the-fly. While this definition is

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5 Top 2017 Marketing Trends And 2018 Marketing Implications

2017 Marketing Trends, 2018 Marketing Implications, Andy Crestodina, Brian Dean, BuzzSumo, Derek Halpern, Facebook, Hubspot, Joe Pulizzi, mari smith, marketing metrics, Marketing Strategy, Melanie Deziel, Pat Flynn, SEO BLOG, video /

To understand the 2018 marketing implications, let’s examine the 5 Top 2017 Marketing Trends. The 2017 Top Marketing Trends were driven by 3 key challenges (Hubspot 2017): Generate traffic and leads Prove marketing ROI Secure sufficient budget Top 2017 Marketing Challenges – Hubspot Chart No surprise—every business, no matter how successful, needs to continually attract

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Top 2017 Facebook Content – How You Can Improve Yours

Amy Schmittauer, BuzzSumo, Content marketing, Facebook, Jonah Berger, Larry Kim, mari smith, Mark Schaefer, Mike Stelzner, Pat Flynn, SEO BLOG, Social Media, Steve Rayson, video /

While organic Facebook reach is declining, as a marketer, you still need to be actively engaged on the platform. The best way is to understand what kind of Facebook content ranks best for shares and engagement. Steve Rayson of BuzzSumo has crunched the numbers to get you this information. Due to its global reach and

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Fortune 500 Business Social Media Use: What Your Peers Are Doing [Research]

BuzzSumo, Facebook, Fortune 500, Instagram, LinkedIn, Market Research Insights, Pinterest, Roche, SEO BLOG, Snapchat, Social Media, twitter, University of Massachusetts Dartmouth, YouTube /

To remain competitive with your peers and market leaders, your business social media use requires resources, budget and people. Over the last 9 years, social media has evolved from free media platforms used mainly by small businesses and solopreneurs to achieve David-like results into full-fledged media entities. As such, they’re a key element of marketing

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2017 Blogging Research That Will Make You A Better Blogger

Aaron Orendorff, Andy Crestodina, Ann Handley, Blog Research, Blogging, BuzzSumo, Content marketing, Gini Dietrich, Mark Schaefer, Market Research Insights, Michele LInn, SEO BLOG /

Do you still blog in your pajamas? Personally I never have! You may wonder why I ask. Because Orbit Media’s 2017 Annual Blogger Survey reveals that blogs have evolved into full-fledged professional media entities. As such, business attire is required at least if you work in an office! To remain competitive with your peers, your

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