Guide to call tracking and the power of AI for analyzing phone data

AI, Analytics, Call Center, call data, call tracking, customer data, machine-learning, voice /

Invoca, an AI-powered call tracking platform, published their Call Tracking Study Guide in March of this year. The in-depth guide demystifies call tracking technology and reviews how call tracking tools help marketers connect digital campaign data to inbound customer phone calls. Call tracking is a powerful way for marketers to understand exactly where phone calls […]

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