Ready, set, action! Live streaming videos are taking a leading place as one of the most powerful tools to share content and reach a broader audience both for individuals and businesses. Recent research reveals that 80% of the respondents would rather watch a live video of a given brand than read a blog post and 43% […]
Live Streaming Videos: The Most Powerful Way to Share Content Read More »
NOW UPDATED to reflect new information and examples of Instagram posts! When it comes to engagement, Instagram is leaps and bounds ahead of Facebook and Twitter: Take a look at these statistics for Instagram: Monthly Active Users: 800 million Daily Active Users: 500 million Instagram Stories Daily Active Users: 300 million Instagram Likes Per Day: 4.2 billion Photos Uploaded Per
18 Reasons Why Your Instagram Posts Fail (& What to Do About It) Read More »
Video is still the most powerful tool for getting your message across, short of a face-to-face conversation. The strength of this medium is no secret, and companies who are serious about being heard turn to video. Whatever your business goals happen to be, investing in video ads can be a giant leap forward for a
How to Create a Facebook Video Ad that Gets Attention Read More »
3 Keys to creating a really effective call to action The call to action, or CTA, is the darling of the digital scene, a must-have for marketers in every webpage or piece of content. But don’t be distracted by their trendiness; CTAs are far from new… A CTA is simply another way to express an
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If you’ve been doing email marketing for the past three years, I think you’ll agree with me when I say: email marketing is NOT dead. If you need some convincing, here’s a quick fact: email marketing ROI (return on investment) has increased from $40 in 2016 to $44 in 2018, according to the DMA Insight studies.
How to Enhance Your Email Marketing Strategy Read More »
Webster’s Dictionary defines a ‘conference’ as, “An event at which industry professionals talk at other industry professionals who’ve stockpiled seven complimentary croissants in their bag to eat later. See also: Room temperature orange juice.” Whether it’s to learn some new tricks, make some new connections or drum up some new business, conferences are a
A Revolution for Today’s Marketing Evolution Read More »
Some sources estimate over 3.5 million posts are published every day (and 2.5 million of them are on WordPress alone). Ofcom reported in late 2017 that 69% of Americans accessed web content via their smartphones, 61% via laptop and 47% via desktop. The rise in convenient mobile devices means that more people are reading more content at more
5 Ways to Get Content Marketing Right in 2018 Read More »
Whether your website represents a small business or a large eCommerce corporation, a nonprofit or a simple blog, keeping your content nicely organized is key to the user experience (UX) you are presenting. A cluttered, messy website with no clear pathways to information can be a major turnoff to your website visitors. If you don’t
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Contrary to popular belief, building a website and creating its content is not as easy as it seems. Aside from careful planning, coming up with the perfect wireframes and design that will give life to it all, and ensuring a user-friendly interface and overall good user experience is something that you need to keep in
15 Fast and Easy Ways to Improve Your Site’s Conversion Rate Read More »
Website landing pages are important. They are a sales opportunity. Think of them as windows for conversion—your chance to influence a website visitor to become a customer. That’s why landing pages should not be taken lightly or treated as an afterthought. There is an art (and a science) to creating landing pages that work. Try
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