calls to action

4 Essential Elements Your Business Website Needs

Having an online presence is essential for any modern business. Over 75 percent of consumers claim to do online research about a business before making a purchase or visiting their physical location. The first thing most consumers will look at when trying to get an idea of what a business does is their website. Ideally, […]

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Writing Effective CTAs Act-On Blog

Tools of the trade So, how do you concoct those clever CTAs? Brainstorming is one of my favorite activities. I love to start a writing project by generating a list of relevant words and letting my mind wander. I keep that list handy, then, as I go through the creative process, I come back to

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landing page

50 Reasons Your Landing Page Isn’t Working

50 Reasons Your Landing Page Isn’t Working Published 02/07/2017 by Jayson DeMers | 3 Comments If you have a landing page set up and you’ve noticed that your conversion rate isn’t growing, or that your audience isn’t engaging with your content, it can be confusing and frustrating. This is especially the case because

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