“Self-indulgent, poorly written shite” that screams “me! me! me!” before the needs of the customer. Over the last few years, Oasis has released campaign adverts that play on the advertising industry. Calling out the behind-the-scenes thinking of adverts in order to appeal to what seems to be an edgier and cooler new generation who it […]
These travel campaigns gained impressive ROI through creativity not big budgets As a marketer, it often feels like you’re being asked to secure impressive results with very few resources. A small budget can make the desired engagement with a brand seem impossible to achieve, but a little bit of creativity can go a long way.
Effective travel marketing campaigns without massive budgets Read More »
Coca-Cola prove that sounds – or a lack thereof – can produce powerful results in advertising “Try not to hear this” is the tempting message behind this campaign, and you’d be hard pressed to find many consumers capable of doing so. Coca-Cola’s latest campaign reminds us all of the position this brand occupies not just
Can you hear Coca-Cola’s new print ad? Read More »
It takes guts to make your brand stand out from competitors, so be different In 2006, Dos Equis used a different ad campaign approach to selling beer. Instead of positioning their product as a must-have for getting the attention of attractive women, Dos Equis turned their beer into something that promoted distinction and curiosity. What makes
It takes guts to make your brand stand out from competitors, so be different Read More »
