Campaign creative

Campaign of the Week: has Oasis pushed their advertising gimmicks too far past good taste?

“Self-indulgent, poorly written shite” that screams “me! me! me!” before the needs of the customer. Over the last few years, Oasis has released campaign adverts that play on the advertising industry. Calling out the behind-the-scenes thinking of adverts in order to appeal to what seems to be an edgier and cooler new generation who it […]

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Effective travel marketing campaigns without massive budgets

These travel campaigns gained impressive ROI through creativity not big budgets As a marketer, it often feels like you’re being asked to secure impressive results with very few resources. A small budget can make the desired engagement with a brand seem impossible to achieve, but a little bit of creativity can go a long way.

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It takes guts to make your brand stand out from competitors, so be different

It takes guts to make your brand stand out from competitors, so be different In 2006, Dos Equis used a different ad campaign approach to selling beer. Instead of positioning their product as a must-have for getting the attention of attractive women, Dos Equis turned their beer into something that promoted distinction and curiosity. What makes

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