If you’ve ever failed in marketing, you’re not alone. Nobody likes to mess up, but we’ve all been there. And what sets truly remarkable marketers apart from everyone else isn’t that they don’t ever make mistakes. They do. It’s just that they learn from their failures. As Barack Obama put it, “You can’t let your […]
11 Marketing Experts Share Their Marketing Fails (and Lessons Learned) Read More »
Hi, I’m Corey. Are you an idealistic marketer, like me? That is—do you plan your marketing campaigns by pretending technical limitations aren’t a thing and just map out the ideal experience you want for your prospects from first impression to final conversion? Like this: A photo of my actual campaign flow on the whiteboard. If
Don’t Settle. Build the Marketing Campaigns of Your Dreams Without a Line of Code Read More »
When’s the last time you felt special? Go ahead… close your eyes and visualize the last time your boss called you out in a group to recognize your excellent performance. Or the last time your grandmother mailed you a special batch of your favorite cookies. Now, imagine being able to replicate that feeling for your
3 Ideas to Steal from Unbounce’s Hyper-Personalized Customer Marketing Campaign Read More »
How “Hamilton” Launched a Bank – and a Brand The best brands are timeless. Those that endure for decades—or the few that survive for centuries—have to continually find relevant ways to reinvent themselves. And sometimes that relevance presents itself in the form of an opportune moment in popular culture, like in the case of 232
