campaign success

How to get international insights from Google Analytics

Your international marketing campaigns hinge on one crucial element: how well you have understood your audience. As with all marketing, insight into the user behavior, preferences and needs of your market is a must. However, if you do not have feet on the ground in these markets, you may be struggling to understand why your […]

Backlinks vs social shares: How to make your content rank for different SEO metrics

backlinks, campaign success, Content, Content marketing, Content Strategy, evergreen content, Linking, SEO, Social Media, social shares / Good To SEO

A new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares and vice versa. Analyzing over 2300 pieces of finance content, Kaizen has found the best performing pieces of content for URL rating, the number of referring domains, and the number of social shares. Nine out

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