Capability and performance review

Digital maturity comparison for B2B Manufacturer brands

How do your digital marketing capabilities compare? In our next free webinar for members, Benchmarking your digital future, I will be reviewing the state of digital transformation and recommending how companies at different stages of transformation, with different levels of maturity can assess their current use of digital marketing, digital media and technology. Since Smart Insights […]

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Benchmarking your digital marketing capability

Capability and performance review, Digital Marketing Benchmarking / Good To SEO

Using capability maturity models to review digital readiness and set targets for digital transformation This month we’ve been adding to our visual tools to help all members assess how well their businesses are adapting to using digital media and technology as part of Digital Transformation. We have now collected these visuals together in a single

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Marketing Effectiveness in the Digital Era

Capability and performance review, Consumer brand marketing, Digital Marketing for Financial Services, Improving Marketing Effectiveness, SEO BLOG / Good To SEO

Our summary of sessions from #Effweek: Using a more insight-driven approach for marketing This week I attended the main session of the IPA-arranged #Effweek, which is aimed at sharing best practices on improving marketing effectiveness. In this article I’ll cover the main themes, report on the new effectiveness research unveiled at the event and give

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What can marketers learn from Google’s management techniques

Capability and performance review, SEO BLOG / Good To SEO

Google reveals its ‘secret formula’ to how they plan, manage and optimize In August Google launched re:Work, an initiative to share their management tools – such as how to run and set up meetings and setting goals. It is more HR than marketing orientated but it is a vital process of any business – and

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