Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! It’s not even Halloween (despite the abundance of “pumpkin spice” everything on store shelves), but smart marketers are already thinking about next year. With so many channels, it’s easy to become paralyzed by choice, but we literally can’t afford to […]
Play the episode: Your browser does not support the audio element. Please download the podcast direclty via link. Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! The B2B Marketing Forum in Boston brought together some of the brightest minds in our industry (speakers and attendees alike).
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! There’s no shortage of advice on how to succeed in business (and in life): “put yourself out there,” people will say. “Promote yourself.” But how specifically can you become known in your chosen industry? What steps do you take? How much
How to Build a Personal Brand in the Digital Age Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! The SAP Ariba LIVE conference brought together procurement professionals from all over. Two smart marketers in attendance were Alicia Tillman, chief marketing officer of SAP Ariba, and Lisa Skeete Tatum, co-founder and chief executive officer of Landit, a technology platform that’s
Enterprise Branding, Corporate Missions & Women in Leadership Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Promoting your company comes naturally; marketing your corporate brand is your job, after all (or at least part of it). But promoting yourself is an entirely different thing: Self-promotion can feel awkward at best and smarmy at worst, but personal
How to Gain Career Recognition Through Personal Branding Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! If not for Simeon Horvitz, my favorite college professor, I wouldn’t have become a lawyer. He taught consumer law at Bentley University (my alma mater), and after I took his course he served as a valuable mentor for me. “Si”
How to Find (or Be) an Effective Mentor: Claire Diaz-Ortiz Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Effectively promoting ourselves might be one of the hardest tasks we have as marketers. Touting a company or product line is easy, but talking about our own accomplishments feels uncomfortably like bragging. But some self-promotion is necessary to succeed in
Side Hustles & Income Streams: ‘Entrepreneurial You’ Author Clark Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Martech” is one of those all-compassing marketing topics that people generally agree is important. But it can also be difficult to define. For our purposes, we’ll say that Martech covers tools that marketers use to automate tasks and make better
Marketing’s Future: Cognitive Developers and Data Scientists Read More »
