You’ve probably been in a Starbucks when they hand out free pieces of cakes, or shots of drinks tasters. Why do they bother? Doesn’t a massive brand like Starbucks merely have to open its doors to get paid? For most of its income yes. But even large companies see the tremendous value in having a […]
How to grow your creative business using ‘tasters’ – Red Lemon Club Read More »
I can’t say precisely what the future will hold, but I do know that a lot of us are not ready. What’s worse is that the cues that surround us, beyond a few feel-good Instagram quotes, tell us that we’ re ok. That we need to consume more. That we don’t need to act. That
Heidi Cohen Interviews Jay Acunzo New book: Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work Q: What’s your best piece of advice for marketers? A: We obsess over finding best practices, but in this era of Advice Overload, we’re losing sight of something: Finding best practices isn’t the goal. Finding the best
If you’ve visited our Team page recently, you likely have noticed some new faces. That’s because WebDevStudios (WDS) has added four new people to our crew: Haris Zulfiqar, Frontend Engineer; Dave Bonds, Backend Engineer; and Allen McNichols and Chrispian Burks, both who are working as Support Technicians at Maintainn, the WordPress maintenance and support arm
You’ve been creating, making, doing and stressing, and STILL, the traction isn’t there. What is traction? Traction is when increasingly more people engage with your creative work. Traction is when people increasingly like, subscribe and comment on your work. Traction is when more and more people buy your products, and tell others about it enthusiastically.
Making art for a living is hard. Hang on, you didn’t think it was supposed to be easy, did you? ‘Go and do what you love, and the money will follow!’ They say. ‘Follow your passion!’ They hoot. None of these feel-good phrases gets to the truth of what is involved. Now, don’t get me
How to REALLY do what you love, and change your life doing it – Red Lemon Club Read More »
Just as I have repeatedly made mistakes, I’ve spent my life surprising myself. Over and over and over again. Mistake. Surprise. Mistake. Mistake. Surprise. Mistake. Surprise. I’ve lost myself to despair from failures. I’ve felt the elation that erupts from taking courage and pulling through. I’ve experienced the joy that comes from surprising myself. The
Prove yourself wrong. Live life unexpectedly – Red Lemon Club Read More »
Want to improve your marketing? Of course, you do. Beyond learning about the latest marketing trends, the best thing that you can do is to improve your understanding of business more broadly. The best way to accomplish this is to read the top business books. To help you choose the best business books, I asked 50+ top marketers
Best Business Books: 50+ Marketing Experts Will Make You Smarter Read More »
Heidi Cohen Interviews Allen Gannett New book: The Creative Curve: How To Develop The Right Idea At The Right Time Q: What’s your best piece of advice for readers looking to improve their marketing? A: Thanks for taking the time to chat with me Heidi! I’m a big fan of everything you’ve done with the Actionable Marketing
You may find it inconceivable that you would see real success ‘doing what you love.’ You may even find it difficult to stay with any one thing long enough to make something of it. There are many cool things out there after all, and it is difficult to make a decision. But you might not
Don’t do what you love. The work worth doing is painful – Red Lemon Club Read More »
