Virtual Reality: The next Big Thing or Flash in the Pan? In some ways, virtual reality (VR) represents the promise of the future. It allows us to participate in a setting that isn’t actually present, but feels as if it could be. But in other ways, VR feels like a relic of the past. There’s […]
How to Preserve Brand Image During Bankruptcy Opportunity is probably the last word you’d associate with bankruptcy; yet that’s the term Avaya software had in mind when it filed for Chapter 11 in January of 2017. Instead of panicking over its $6 billion debt, the company sought to capitalize on financial reorganization. With CMO Morag
The Cases for and Against Snapchat’s Survival Although Snapchat is one of the most innovative social media platforms out there, it is certainly not the most profitable. The brand lost $1 billion alone last quarter, forcing marketers to question Snapchat’s future as an essential medium for advertising. In spite of their recent struggles, the Snapchat
Instagram: Perfecting the Art of IP Thievery It’s no coincidence that Snapchat and Instagram share many of the same features. Since the two social media platforms started going toe-to-toe, Instagram has always seemed to reproduce Snapchat’s successful developments. Stories, selfie filters and expiring messages are just a few of the lookalike features Instagram released after
How Doctors Are Using Social Media to Get Ahead An active social media presence is starting to become mandatory across many different industries, especially as more leaders realize its potential for improving services and attracting clients. Even the healthcare industry, which is notoriously slow at adapting to new technologies and communication tools due to fear
Is Twitter Doomed? Social Media Experts Weigh In Although the number of Twitter users continues to grow year after year, the site’s popularity may soon be in jeopardy. Forbes predicts that the social media platform’s US base will slow in growth in the years to come, and that it will also continue to have trouble
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Going Viral: 3 Strategies For Advanced Video Storytelling Digital video is no longer an advanced marketing technique in itself – anyone with a phone can make a video. No, as more sites feature video content, the goal of such videos needs to shift from basic communication to virality, or at least something like it. The
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Gender Differences in Customer Expectations on Social Media [Infographic] By now, we all know that customers expect quality service on social media. However, you might be surprised to learn that men and women approach their online complaints differently. A study by digital commerce agency Corra uncovered some interesting gender differences in customer service expectations. If your
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