Four excellent cause marketing case studies – Econsultancy
In today’s cynical world, cause marketing doesn’t always sit right with consumers. Google states that in a 2016 survey almost half of respondents believed that cause marketing is ‘just spin’. This is a concerning stat for marketers, especially considering cause-related ads on YouTube grew 4x among the top 100 brands from 2012 to 2017. So, […]
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