The California Consumer Privacy Act (CCPA) is coming on January 1, 2020 and last week, a major milestone was reached when regulators issued draft regulations that contain the finer details of the law’s implementation. At a press conference announcing the draft regulations, California Attorney General Xavier Becerra stated, “Americans should not have to give up […]
In less than five months on January 1, 2020, a landmark consumer privacy law will go into effect in California. The California Consumer Privacy Act, or CCPA, has been likened to the GDPR and is similar to the sweeping EU law, at least in spirit. The CCPA is important because California is the world’s largest
Five things you need to know about the CCPA, California’s GDPR-like law – Econsultancy Read More »
In our data-fueled world, we’re seeing a record-breaking number of breaches. Take, for example, Facebook’s 2018 breach of 50 million accounts. In 2019, the social media company made the news again, when 540 million user records were exposed on Amazon cloud servers. Unfortunately, data exploitation is not isolated to specific industries. For example, hackers gained
A New California Privacy Law Could Affect Every U.S. Business—Will You Be Ready? Read More »
2018 was the year of GDPR: the General Data Protection Regulation, a comprehensive update to privacy laws enacted by the European Union. The legislation, adopted by the European Parliament in 2016, formally came into force on the 25th May 2018, and the months leading up to GDPR’s enforcement saw businesses and marketers across the world
Just as the General Data Protection Regulation (GDPR), a highly-anticipated and far-reaching update to European privacy law, came into effect on May 25, 2018, another major change to consumer privacy was being enacted in the United States: the California Consumer Privacy Act (CCPA). This briefing will cover: What is the California Consumer Privacy Act, and
A marketer’s guide to the California Consumer Privacy Act (CCPA) – Econsultancy Read More »
Companies now spend over $100bn on digital advertising in the US alone and not surprisingly, they want to know whether or not that money is being spent well. Unfortunately, despite the fact that digital channels are theoretically the most trackable, attribution remains a significant challenge for many marketers. Even more unfortunately, attribution is likely to
The growing conflict between privacy and attribution threatens marketers – Econsultancy Read More »
