certainty

Positive Disruption Using Hard Trends and Soft Trends

Strategies based on uncertainty come with high levels of risk, but strategies based on certainty dramatically reduce risk and produce superior results. This is the difference between Soft Trends and Hard Trends. If you don’t like a Hard Trend, there isn’t a way for you to change it. However, if you don’t like a Soft […]

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5 Steps to Change Your Thinking

When you make changes, are they coming at you from the outside in or inside out? In my 30 years of working with top leaders from business, health care, government and education, I have found that the majority of change comes from the outside in. When a new law is passed, you have to make

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