change management

Three key elements of a change management strategy for marketers – Econsultancy

Change is ever-present for marketers, fuelled by the evolving nature of technology, consumer behaviour, and market conditions. So, how can marketers navigate change – both within their own teams, as well as in terms of wider organisational transformation? Econsultancy’s ‘Change Management for Marketers’ Best Practice Guide delves into this topic in detail. In the meantime, […]

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12 tips to manage the human side of omnichannel transformation – Econsultancy

change management, digital transformation, People and Skills / Good To SEO

The shift toward a more customer-centric, omni-channel approach to marketing is a fundamental transformation affecting many industries. In the Pharmaceutical and Life Sciences industry, for example, it arises in response to multiple trends including customer adoption of digital technology, changing customer access dynamics, a shift to outcomes-based compensation, and rising patient empowerment. Most companies have

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an interview with Elle Woulfe

b2b-marketing, b2b-marketing-agency, b2b-technology-marketing, blog, change management, SEO BLOG, stakeholder management / Good To SEO

As our recent A Stakeholder Through the Heart piece explains, we’ve been kind of obsessing about stakeholder management lately. It’s pretty simple: when everyone’s aligned around the same goals and same definition of what good looks like, there’s nothing you can’t do. And when your extended team is misaligned, there’s almost nothing you can do.

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