Channel: CMO Zone

Marketing Day: Facebook boots data brokers, Instagram improves Stories ads & LinkedIn rolls out native video advertising

Channel: CMO Zone, Marketing Day, SEO BLOG /

Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Marketing Land, Search Engine Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with […]

Marketing Day: Facebook boots data brokers, Instagram improves Stories ads & LinkedIn rolls out native video advertising Read More »

Know the facts (and avoid the myths) of martech

Channel: CMO Zone, MarTech Conference, SEO BLOG, SMX & DMD Alerts /

Splashy vendor-sponsored events have their place — if superficial celebrity keynotes and product roadmap presentations from the CEO are your thing. But what you don’t get is unvarnished access to what really matters: the good, the bad and the ugly of procuring, implementing and operating marketing technology solutions. And that’s what you really want, right?

Know the facts (and avoid the myths) of martech Read More »

Marketing Day: Facebook hiring lobbyists, Google Surveys goes global & Springbot opens a customer data co-op

Channel: CMO Zone, Marketing Day, SEO BLOG /

Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Marketing Land, Search Engine Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with

Marketing Day: Facebook hiring lobbyists, Google Surveys goes global & Springbot opens a customer data co-op Read More »

Marketing Day: Oracle & Google back in court, Facebook’s local news prioritization goes global & advertisers are still spending

Channel: CMO Zone, Marketing Day, SEO BLOG /

Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Marketing Land, Search Engine Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with

Marketing Day: Oracle & Google back in court, Facebook’s local news prioritization goes global & advertisers are still spending Read More »

Marketing Day: Facebook crisis, Google GDPR & measuring ROI

Channel: CMO Zone, Marketing Day, SEO BLOG /

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

Marketing Day: Facebook crisis, Google GDPR & measuring ROI Read More »

After a week of crisis and mea culpas from Facebook, assessing the threats and exposure

Channel: CMO Zone, Facebook, Facebook: Business Issues, Facebook: Legal, Legal, Legal: Privacy, SEO BLOG /

Since the Cambridge Analytica data mining revelations that broke a little over a week ago, a lot has happened. After initially seeking to minimize its role in the scandal, Facebook apologized and opened the door to being regulated. A second, related scandal has arisen around the collection of Android users’ calls and SMS histories, which

After a week of crisis and mea culpas from Facebook, assessing the threats and exposure Read More »

Marketing Day: Building an AI mindset, Facebook removes ad filters & Google Ad Grants

Channel: CMO Zone, Marketing Day, SEO BLOG /

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Marketing Day: Building an AI mindset, Facebook removes ad filters & Google Ad Grants Read More »

Marketing Day: YouTube policy updates, B2B emails & IBM’s Watson Assistant

Channel: CMO Zone, Marketing Day, SEO BLOG /

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Marketing Day: YouTube policy updates, B2B emails & IBM’s Watson Assistant Read More »

Twitter legal news, YouTube’s new ‘Go Live’ feature & privacy by design

Channel: CMO Zone, Marketing Day, SEO BLOG /

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Twitter legal news, YouTube’s new ‘Go Live’ feature & privacy by design Read More »

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