Channel: CMO Zone

How customer and competitive research should shape your marketing

Conveying the value of your product or service is a foundational tenet of marketing. Whether you are a mature company or a startup, understanding your worth and knowing how to properly communicate it to current and prospective customers is key to success. But as those of us tasked with driving marketing strategy know, this isn’t

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Reddit ad news, GroundTruth’s ‘pay per SKU’ model & an email marketing report

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Reddit ad news, GroundTruth’s ‘pay per SKU’ model & an email marketing report Read More »

What is XR, Google brings custom intent audiences to YouTube & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

What is XR, Google brings custom intent audiences to YouTube & more Read More »

Facebook’s News Feed & CPMs, Twitter rethinks verification & Amazon acquires Ring

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Facebook’s News Feed & CPMs, Twitter rethinks verification & Amazon acquires Ring Read More »

SourceMedia’s dynamic native ads, Google AMP news & YouTube Studio

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

SourceMedia’s dynamic native ads, Google AMP news & YouTube Studio Read More »

Quora ad conversion tracking, social media usage report & Analytics 360 Suite

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Quora ad conversion tracking, social media usage report & Analytics 360 Suite Read More »

Snapchat video ads report, Facebook’s Trip Consideration targeting tool & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Snapchat video ads report, Facebook’s Trip Consideration targeting tool & more Read More »

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