Channel: CMO Zone

Make the most of MarTech

Successful marketing teams are diverse. They include storytellers, schedulers, sellers and technologists. Getting them on the same page can be a challenge for the most experienced manager. That’s why you should bring your entire team to the MarTech® Conference, April 23-25 in San Jose, California. Attend for: Case studies from leading brands that have overcome thorny

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Forrester report on GDPR readiness, Facebook turns to USPS & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Forrester report on GDPR readiness, Facebook turns to USPS & more Read More »

The Trade Desk’s CMO says she prioritizes hiring & is committed to her team’s training & development

Susan Vobejda was named CMO for The Trade Desk in November of last year. As the top marketer for the ad-tech platform, she oversees all aspects of the company’s marketing, including branding, product marketing, PR, digital media and content development. “It is a new day for marketers, and things are changing rapidly,” says the CMO,

The Trade Desk’s CMO says she prioritizes hiring & is committed to her team’s training & development Read More »

Thinfilm’s NFC-enabled magnets, a link-building case study & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Thinfilm’s NFC-enabled magnets, a link-building case study & more Read More »

E-commerce myths, Intel’s VP of B2B marketing & Vimeo’s latest updates

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

E-commerce myths, Intel’s VP of B2B marketing & Vimeo’s latest updates Read More »

Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search

This year’s Super Bowl saw over 40 brands pay more than $5 million dollars each for ad time during the big game. There were the usual contenders like Budweiser, Pepsi and Kia; brands like Doritos and M&Ms that returned after taking a Super Bowl break; and debut advertisers like Pringles, Kraft and Intuit making their

Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search Read More »

Facebook news, Adobe’s content tool & a new SMS/MMS marketing platform

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Facebook news, Adobe’s content tool & a new SMS/MMS marketing platform Read More »

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