Channel: CMO Zone

Pinterest Lens, video marketing tips & YouTube’s top Super Bowl ads

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Blockmetry’s GDPR-friendly software, mobile app trends & omnichannel marketing

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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The new advertising industrial complex is here — for now

Despite the amazing growth of the stock market in 2017, several sectors of the American economy had a cataclysmically bad year. The poster child for this decline is traditional retail: things like clothing stores, department stores, malls and toy stores. Bloomberg reported more than 7,000 physical stores closed in 2017, and analysts expect 2018 will

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Quora ad-targeting options, Pepsi wins Twitter’s #BrandBowl & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Quora ad-targeting options, Pepsi wins Twitter’s #BrandBowl & more Read More »

MarTech alpha rates expire Saturday night!

The MarTech® Conference is coming to San Jose, California April 23-25. If you’re planning to attend, do yourself a favor: Register by Saturday and save a cool $500 on your All Access pass! This incredible discount expires soon, so don’t miss your chance. If you’re still on the fence, let our handcrafted agenda and stellar

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The changing role of “sales” kickoffs & why marketing should drive

It’s “Sales Kickoff” season. The time of year company “keggers” are thrown for every sales org to celebrate (or drown their sorrows about) the past year, hand out self-congratulations, share plans for the new year and, of course, party like college coeds. I had the pleasure of hosting Integrate’s 2018 “Revenue Meet-Up” and just returned

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GDPR misconceptions, Twitter news & Snapchat’s Snap Store

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

GDPR misconceptions, Twitter news & Snapchat’s Snap Store Read More »

Link-building prospects, location data accuracy & Super Bowl LII ads

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Link-building prospects, location data accuracy & Super Bowl LII ads Read More »

New Adform study, Helpshift’s GDPR compliance tool & Facebook’s News Feed change

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

New Adform study, Helpshift’s GDPR compliance tool & Facebook’s News Feed change Read More »

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