The New Year is about resolving to make improvements in life and in business. Improving lead quality is one of the biggest challenges for any business-to-business (B2B) lead generation program. Here are my top three lead nurturing strategies for the new year. 1. Improve sales and marketing alignment We all know how long the B2B sales […]
Top B2B lead nurturing strategies for 2018 Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
B2B lead nurturing, Urban Airship’s latest updates & more Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Facebook’s branded content policy, LinkedIn’s Website Demographics tool & more Read More »
Local events and nonprofits are a fragmented channel. Each metro area has its own fingerprint, which leads to diverse partnerships and content opportunities. But when it comes to measurement, a standard for local reach is difficult to maintain. When we started local sponsorship programs at our company, we used website metrics, such as Moz’s Domain
A suggested standard for local marketing Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
With less than two weeks until the biggest night of the year for advertisers — or what some people call Super Bowl Sunday — multiple brands have released official announcements about their Super Bowl campaigns. The usuals include brands like Budweiser, Bud Light, Michelob ULTRA, Hyundai, Kia and Squarespace. Doritos is returning after taking last
Returning brands, newcomers & a handful of teaser ads Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Updates to Snapchat Stories, Twitter loses its COO & more Read More »
We’re excited to bring SMX West 2018 to San Jose, California, March 13-15! The agenda is posted, the speakers are selected, but these Early Bird rates won’t be around much longer. Book your ticket by February 3 and enjoy $300 off on-site rates. If you’re planning to join us, it’s a no-brainer. Book now and
Don’t miss your chance to save $300 on a ticket to SMX West! Book now! Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Apple Services, Amazon Go & reputation management tips Read More »
Of all the hot-button topics in today’s political climate, immigration is arguably at the top of the list. On January 10, more than 100 CEOs of prominent businesses, including Google, Apple, Facebook, Microsoft and Amazon, signed a letter to Congress asking for legislation that would enable Dreamers — undocumented immigrants protected under the DACA program
For Reduxio’s CMO, diversity is key to building a winning marketing organization Read More »
