Channel: CMO Zone

Frito-Lay CMO says marketers need a listen-first mentality to be successful

Jennifer Saenz began her career as an intern with Frito-Lay more than 12 years ago. She worked her way through the ranks, and in March of 2016, she was named CMO. “The role is pretty comprehensive. It oversees all of our advertising and media across all of our businesses,” says Saenz. “Our innovation pipeline, consumer

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Madison Logic integration with Marketo, Frito-Lay CMO interview & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Madison Logic integration with Marketo, Frito-Lay CMO interview & more Read More »

Germany fights illegal content on social networks, 2018 email trends & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Germany fights illegal content on social networks, 2018 email trends & more Read More »

2018 marketing goals, Google My Business review policy changes & social media ads

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

2018 marketing goals, Google My Business review policy changes & social media ads Read More »

What piqued your fellow marketers’ interest this year — our top 10 columns on Marketing Land

If you’re here for strategic social media insights, you’re definitely not alone, as the bulk of the most-read columns of 2017 touched on social media marketing topics. From LinkedIn’s Matched Audiences to Facebook algorithm hacks to selling on social media and creating compelling content, these columns explored both time-tested tips and new products and techniques.

What piqued your fellow marketers’ interest this year — our top 10 columns on Marketing Land Read More »

Local sponsorship campaigns, CMOs in the know & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Local sponsorship campaigns, CMOs in the know & more Read More »

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