Channel: CMO Zone

The new attribution challenge, adding chatbots to your arsenal & more

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

The new attribution challenge, adding chatbots to your arsenal & more Read More »

Becoming an analytical marketer, holiday shopping forecasts & more

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

Becoming an analytical marketer, holiday shopping forecasts & more Read More »

Marketing Day: Real-time attribution, location modifiers & AdSense User First beta

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link

Marketing Day: Real-time attribution, location modifiers & AdSense User First beta Read More »

Marketing Day: A martech wish list, GroupM viewability standards & Google Home

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link

Marketing Day: A martech wish list, GroupM viewability standards & Google Home Read More »

Marketing automation, personalization tools & the new economy of micro-influence

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

Marketing automation, personalization tools & the new economy of micro-influence Read More »

Email automation, marketing budgets & updates to Facebook Pages

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

Email automation, marketing budgets & updates to Facebook Pages Read More »

Marketing Day: Influencers vs thought leaders, brand advocates & Spotify’s VP of Growth

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link

Marketing Day: Influencers vs thought leaders, brand advocates & Spotify’s VP of Growth Read More »

Why emotion is crucial to create brand advocates — and what you can do about it

Channel: CMO Zone, How To Guides: Marketing Strategy, Marketing Strategies Column, SEO BLOG / Good To SEO

If you could generate six times your revenue, would you? For marketing executives, this question is a no-brainer. The challenging part is answering this follow-up question: How? Recent research from Forrester provides a potential answer. Last year, the analyst firm found that customer experience (CX) is a key driver of revenue growth, and the brands

Why emotion is crucial to create brand advocates — and what you can do about it Read More »